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Vaishali Sanjay, a marketing professional, decodes e-commerce marketing relevant today.

4 Mins read

One of the really essential things a company can do is market itself. Marketing not only raises market presence, but can also boost revenue, expand businesses, and engage customers. There are so many essential business activities that can be derived from a solid marketing strategy that any company would be foolish not to give it a try.

Marketing may accomplish a variety of vital things for many company sectors. As a result, many businesses employ a variety of marketing tactics. Allow yourself time to understand the significance of marketing to your firm.

Marketing strategies have evolved in recent years as the terrain or platform has moved from offline to online. Let’s look at how e-commerce marketing differs from traditional marketing.

E-commerce marketing is complicated, perhaps even more so than traditional marketing. From segmenting the market to tracking consumers via tracing installed software on their technological gadgets. The former understand customers better than any previous traditional marketing attempt.

Consumers are more regularly linked to mobile devices, tablets, desktop computers, and laptops than to televisions and cable devices due to the extensive use of these gadgets.

Vaishali Sanjay, a marketer, content planner, and writer, joins us today for this edition, to decode e-commerce marketing tactics that help businesses thrive in today’s environment.

She is a marketing and business development expert with more than 5 years of experience in building and directing teams to create and deliver distinctive brand experiences that increase market share and consumer loyalty. Partly cheerleader, part change agent, she tackles company possibilities in inventive and customer-focused ways. Ms Vaishali is also a digital marketing and business optimization expert who is fascinated by technology and its influence on the company.

We put to her some questions about the ongoing marketing and e-commerce marketing strategies that would boost up the business.

It’s difficult to keep a repeat customer on an e-commerce site. What would be the best method for keeping the consumer engaged and ensuring revenue?
Customer retention is critical for every company’s success. You need the consumer’s confidence and faith in your product/service so that they return to you, allowing you to establish customer loyalty and avoid losing business to your competitors. When you use referral or word-of-mouth marketing, a single committed customer might become your business growth arm. As a result, there is increased brand awareness, brand loyalty, and consumer base.
There are other ways to accomplish this, but having a transparent communication line with the consumer has worked wonders for me in the past.
Today, it’s not just about selling the goods; client retention and loyalty rely heavily on after-sales support. Organizing and responding to consumers’ pain points and issues in a timely and organised manner will offer you an advantage over the competition. It’s critical to have a genuine sense of responsibility for your product.
To put this into action, you’ll need to set up strong customer service that not only responds when an issue arises but also asks for feedback after the sale.

2. Which E-Commerce marketing tactics perform best?

The following are some main strategies that I have personally utilised and found to be effective over time:

  • Pay Per Click (PPC) Advertising
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Email Marketing
  • Affiliate Marketing
  • Social Media Marketing
  • Influencer Marketing, and many more.

3. To boost E-Comm, use influencer marketing, is it good or is it just a branding push, and how do you execute if you hire an influencer?

Actors, athletes, and other celebrities were the only ones who could use influencer marketing a decade ago. However, in recent years, we’ve witnessed a surge in the number of social media influencers, who have a large social following and are regarded as experts in their field. Because of the trust that these influencers have built up among their social communities, their recommendations serve as social proof to your brand’s customers. There are several platforms out there in the market for this activity like Instagram, Snapchat, Tik Tok, Chingari. All work on a very different algorithm. According to a recent survey conducted last week, 89 per cent of respondents believed that influencer marketing provides a greater return on investment than other methods. According to the same report, 65 per cent of marketers intend to raise influencer marketing expenses in the future.

This technique uses some major steps from planning to execution some important pointers would be

  • Identify the platform you want to use
  • Streamline the influencer or creators that cater to your TG
  • Don’t stick to only one level of influencer go for a deeper reach
  • Decide on the brief and budget

Lastly, while there are some unique considerations to working with influencers, setting up a campaign is the same as most marketing campaigns: research, set a budget, determine goals, find your influencers and review and revise

4. What should a marketing plan include and exclude in order to avoid failure?
When creating a marketing strategy, keep in mind that it must be relevant to the present circumstances and include effective R&D. Be proactive, and attempt to focus on attainable rather than speculative aims. Take a lot of input and work with a seasoned industry specialist as a mentor. As marketing and sales go hand in hand, collaborate with the sales team.

5. What are the qualities that make a marketer efficient and effective?
As a marketeer, it’s critical for me to stay up with current events across the world and the latest trends in my industry.
Reading and obtaining knowledge, in my opinion, is very vital for anybody. Keeping up with the newest news and technology in an industry that is continuously changing. I am a firm believer in the benefits of early adaptation.

After the short interview, we enquired more about her, she is now employed at Noon, a retail and e-commerce firm based in Dubai, UAE with a presence in Saudi Arabia and growing rapidly in Egypt. She is a part of the Marketing, BTL, and Partnerships team. Vaishali earned her BBA from IP University in Delhi and went on to earn her masters in marketing from IBS Pune. She has considerable experience working with the Middle Eastern market.

May Follow her on Her LinkedIn

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