Originally from the Washington, D.C. area, the duo releases music in English, Hindi, and other Indian languages incorporating American and Indian cultural styles. As a hip hop artist, Sambrum has been writing and recording since 2012, releasing his first two independent projects in 2016. Since then, Sambrum has been building his fan base organically through performances on college campuses and building a massive following on social media. Rohiit has created his ever-growing following using grassroots campaigns on social media platforms, including Instagram and Spotify, over the past year.
Beginning in 2012, Rohiit began executive producing projects for artists across multiple genres, from hip hop to pop music and alternative R&B, showing both his passion for music as an art as well as his undying work ethic. Releasing several projects between 2010 and 2017 under different stage names, Rohiit has collaborated with rappers from around the country and continues to expand his fan base through the release of new material, performances, and features on albums released by
Most recently, the group’s single, “Neck,” surpassed over one million views on YouTube and is continuing to climb. Their most recent single, “Kill Em With Kindness,” is generating a similar buzz and has been on the same trajectory since its release in mid-August. UGP plans to release new music videos every couple of weeks for the rest of 2021 to help satiate the growing hunger for more material from the duo.
Since releasing their debut American album, Brown Bulls, a 15-track introduction to their styles and production, in 2021 the group is releasing singles and videos at a staggering pace in preparation for the release of their American follow-up, Brown Bulls 2, and debut Indian album (the latter of which features hip hop in Hindi, English, Kannada and Telugu).