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Alex Machuca Changes the Game with High-Performing Lead Generation

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Lead generation is the most time-consuming task for mortgage brokers and loan officers, with cold calls often leading to dead-ends rather than converting to deals. Lyncrest Media is a mortgage marketing company that is revolutionizing this concept by handling the back-end work of securing quality appointments, targeting customers who are actively searching for a broker for their home purchase and have been pre-qualified.

The unique thing about Lyncrest Media versus other lead generation companies is that, in addition to offering appointments with pre-vetted, qualified, and excited soon-to-be home owners, they offer lead exclusivity. All the appointments added to a broker’s calendar are theirs alone, reducing the amount of competition to make a deal. They leverage the power of clients who are seeking agents rather than seeking to convince uninterested or under-qualified people to become clients. “We help schedule qualified appointments for mortgage brokers and completely eliminate cold calling from their job.”

Lyncrest Media sees an average of 500% ROI for their clients, adding substantial increase to their overall revenue. The company promises 60+ appointments in 90 days or less. “We actually do a lot of the legwork for the client and help them get deals.” This frees up brokers and loan officers to focus on revenue-generating tasks rather than chasing down potential new clients.

Alex Machuca’s solution to lead generation and appointment setting positioned him to be named on Ny Weekly’s 40 under 40 list in 2020, the same year Lyncrest Media was founded. It was named one of the fastest growing digital marketing companies in the country.

Getting to this point was not a straight road for Alex. He made many detours along the way, learning valuable lessons, making connections, and discovering what interested him most. “The biggest obstacle I’ve had to overcome was being okay with taking risks and being comfortable being uncomfortable.” Alex Machuca plans to continue focusing on Lyncrest Media, solving problems in the industry, and servicing his clients, celebrating the victories of a win-win-win situation, where everyone comes out on top.

To learn more about Lyncrest Media and to follow Alex on his journey find him on Instagram, @alchapo1

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