In a world where content is king, there are a lot of ways to create content for your audience. But not all content is created equal. If you want to create high-quality content that’s more likely to be read by your readers and more likely to be shared on social media, you should create interviews. Interviews are the most underrated content format. Here’s why.
There are three main ways to create content: writing, audio, and video. While all of these content types can be effective, they all have their limitations. Writing takes a long time to create and is hard to read, audio is hard to skim and requires a lot of attention, and video is hard to watch and takes a long time to create.
Interviews are an amazing content format because they create high-quality content that’s easy to consume. It’s easy to read an interview because it’s written like a conversation. You don’t have to read the whole thing to understand it. You can skim it to get the main points. It’s easy to listen to an interview because you can do other things while you listen to it. It’s easy to watch an interview because you can see the people speaking.
1. They provide unique insights
Interviews are a great way to get unique insights from industry experts and thought leaders. You can ask them questions about their experiences, their opinions on current industry trends, and much more.
By conducting interviews with people in your industry, you can provide your audience with valuable information that they can’t get anywhere else. This can help you position your brand as a trusted authority in your industry.
2. They’re easy to repurpose
If there’s one thing that’s true about interviews, it’s that they are incredibly versatile. Once you’ve conducted an interview, you can easily repurpose the content in a variety of ways. For example, you could:
• Turn it into a written Q&A
• Edit the audio and create a podcast
• Turn the interview into a video
• Create social media posts with quotes from the interview
• Create an infographic with the key takeaways from the interview
• And more!
By repurposing your interviews, you can get more mileage out of your content and reach new audiences who prefer different content formats. Plus, it saves you time and effort since you don’t have to start from scratch with new content.
3. They’re easy to create
It’s a common misconception that interviews are time-consuming and difficult to create. But in reality, they’re one of the easiest types of content to produce.
All you need to do is come up with a list of questions, find someone to interview, and schedule a time to chat. Then, you can record the interview and turn it into a blog post, video, or podcast episode.
The best part? Your interviewee will do most of the talking, so you won’t have to worry about coming up with a lot of content on your own.
4. They’re easy to share
If you’re worried about getting your interview in front of your audience, don’t be. There are a ton of ways you can share interviews with your audience.
Here are a few of the most popular:
• Social media: Share the interview on your social media channels, and encourage your followers to like, comment, and share.
• Email: Share the interview with your subscriber list through your cold email software, and ask them to forward it to their friends.
• Blog: Publish the interview on your blog, and share the link on your social media channels and in your email newsletter.
• Podcast: If you record your interview, you can publish it as a podcast episode. You can then share the episode on your website, in your email newsletter, and on your social media channels.
The more you share your interview, the more likely it is to get in front of the right people.
5. They build relationships
As we said, interviews are a great way to bring in thought leaders and industry experts. But that’s not the only relationship you can build with this type of content.
When you interview someone for a piece of content, you’re building a relationship with them. You’re giving them a platform to share their thoughts and ideas, and you’re giving them exposure to your audience. This can be incredibly valuable, and it can help you build a network of people in your industry.
When you build relationships with other thought leaders and experts, you can tap into their networks, too. This can help you grow your own audience and build your authority in your space.
6. They’re easy to syndicate
When you put a lot of time and effort into a piece of content, you want to make sure it reaches as many people as possible. However, syndicating content can be time-consuming and, in some cases, not even allowed.
Interviews, on the other hand, are easy to syndicate. You can share them on your blog, social media, and other platforms. You can also repurpose them into other content formats, such as videos, podcasts, or infographics.
7. They’re easy to optimize for search
If you’re like most marketers, you’re always looking for ways to improve your website’s search engine optimization (SEO).
One of the best ways to do that is by adding new content to your site on a regular basis. And one of the easiest ways to create new content is by conducting interviews with experts in your industry.
When you interview someone, you’re essentially getting them to create content for you. And when you publish that content on your site, you get to take advantage of their expertise and authority in your industry.
This can help you improve your site’s SEO by adding valuable content that’s relevant to your audience. And because you’re publishing interviews on a regular basis, you’ll be able to show search engines that your site is active and up-to-date.
8. They’re easy to outsource
If you’re not a fan of being on camera, don’t have the time to learn how to edit video, or simply don’t have the budget to produce a high-quality video, there are still other options to get started with video content.
One of the easiest ways to get started with video content is to simply record an interview. You can conduct the interview yourself, or you can outsource it to a professional.
There are plenty of freelancers and agencies that specialize in video interviews, so you can easily find the perfect person to help you create your video content.
9. They’re easy to monetize
Finally, the fact that interviews can be monetized in so many different ways makes them a great choice for businesses who are looking to make money with their content.
You can monetize your interviews by selling them as a standalone product, offering them as part of a subscription service, or using them to drive traffic to your website where you can sell other products and services.
No matter what your business model looks like, interviews can be a great way to add a new revenue stream to your business.
10. They’re easy to automate
If the thought of identifying and reaching out to potential interviewees sounds like a lot of work, you’re in luck. There are tons of ways to automate the interview process.
For example, you can use a tool like StreamYard to conduct live interviews with guests, and then automatically upload the recording to your video hosting platform. Or, you could use a tool like Calendly to create an interview scheduling link that you can share with potential guests.
Conclusion
I hope I’ve convinced you that interviews are a content format worth trying. They can be a great way to get your brand in front of a new audience, connect with industry influencers, and create an engaging piece of content for your audience.