How Plain Jane Achieved Success Through Their Commitment To Quality And Trust

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“Do the right thing.”

This was the mantra of Lindsey Holthaus and Evan Marshall when they started Plain Jane in 2018. They started Plain Jane with the goal of catering to a growing market of hemp users in America without breaking the bank. Holthaus and Marshall worked hard to become the leading hemp brand trusted by consumers in all of the United States and they were able to do that by prioritizing quality and trust over the years. True to its “plain” name, Plain Jane is known to be the originator of the low odor hemp flower, which is created by removing terpenes from the plant.

The vendor’s goal for producing such a unique substance is to give everyone a chance to enjoy hemp the way they want to. Some love flavor-filled hemp cigarettes, and Plain Jane does offer that, too. But there are also others who prefer a cleaner and smoother drag without the cannabis smell, so Plain Jane is also giving them a chance to experience just that.

Plain Jane isn’t only popular for its ability to cater to low-tolerance users. Their products are also considered some of the most fairly-priced hemp products on the market. While retail prices of Plain Jane products are already cost-efficient, the company also offers wholesale prices to resellers that make their premium hemp products more convenient to all.

Plain Jane Under IHF

Business partners Joe Pham and Gus Hanger also knew the value of providing low-cost hemp options to customers when they started Industrial Hemp Farms, a Colorado-based distributor, back in 2015. This principle, which is at the core of their operations, allows them to be the best in the industry and offer various products and services in the in-demand hemp market. In fact, they are the first to own a vertically integrated company for hemp, with a solid distribution network all over America.

For Pham and Hanger, their goal was steadily increasing their reach in the country. That’s why a hemp flower brand called Plain Jane caught their eye in 2020. They saw that the firm had a proven track record for quality and affordability despite the increasingly competitive market.

Pham and Hanger knew full well the potential of Plain Jane to reach a wider audience with IHF, so they entered into a deal with Holthaus and Marshall in 2020 and bought the company. Now that Plain Jane is under IHF, Pham and Hanger are committed to offering the same brand of quality and trust while expanding the brand’s reach and product offerings. Plain Jane is now among IHF’s subsidiaries that specialize in selling affordable and quality CBD products. 

Over the past few years, the Plain Jane brand itself has become prominent thanks to their commitment to quality and trust. Thanks to their consistent positive performance and reliable prices, Plain Jane is slowly but surely becoming a household name in the hemp industry.


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DN News Desk is the editorial wing of Digital Nod, an award-winning digital PR & marketing agency. Committed to delivering timely and insightful news coverage of global events, DN News Desk's team of seasoned journalists and editors ensures that readers are well-informed about the latest developments across various domains. With a finger on the pulse of current affairs, DN News Desk strives to provide accurate, balanced, and thought-provoking articles that shed light on the ever-evolving global landscape. From breaking news to in-depth features, DN News Desk's contributions aim to empower readers with knowledge and perspectives that matter.
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