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Mastering E-commerce Advertising Solutions for Your Business

9 Mins read

Staying in the comfort of your bed, wrapped in a cozy blanket while scrolling through online stores is the dream. You can see how a pair of glasses looks on you, add it to your cart, and make a purchase. Or wait for a sale. Or never return to it. But it’s the feeling you get that counts. You can shop without leaving your home and see the new summer collection of your favorite brand.

It’s not just about shopping anymore. It’s also entertaining.

E-commerce is what makes this possible. You can shop from millions of online stores all over the world. The e-commerce market is full of sellers selling all kinds of things. Sunglasses? Done. A custom-made crochet design for your friend? You’ve got it. A second-hand car? You’ll find many.

To shine through this competitive e-commerce space, your shop needs robust e-commerce advertising solutions. In this blog, we’ll cover all the ways you can promote your online store.

E-commerce Advertising Solutions

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What is e-commerce?

E-commerce, or electronic commerce, is a space where you can easily buy and sell goods and services through an electronic network, usually the Internet. Instead of going to brick-and-mortar stores, you can shop from home, and your product or service will be delivered to you.

It also allows you to transfer funds, make hotel bookings, purchase plane tickets, and so much more. The possibilities are endless.

E-commerce operates on several market segments-

  • B2C or Business to Consumer, where businesses can directly reach the consumers
  • B2B or Business to Business, where businesses sell primarily to other businesses
  • C2C or Consumer to Consumer, where you as a consumer can sell second-hand goods to other consumers
  • C2B or Consumer to Business, usually refers to consumers sharing feedback or reviews with the business

With the many models operating under e-commerce, the competition is tough, and the need for e-commerce advertising solutions only increases.

Why your E-Commerce Business needs Advertising

Running a business is no easy task in itself. Are you running an e-commerce ad campaign on top of it? Sounds tougher. But, a brand will always need advertising in today’s competitive world. Let’s explore a few reasons why your business needs top-notch e-commerce advertising solutions.

Attract Customers to Your Business

This sounds obvious, but the primary reason any business runs online e-commerce ads is to attract customers. Staying foot-to-foot with your competitors and adopting optimized advertising strategies is crucial to promote online stores. Your ad campaigns work meticulously when you set a specific target audience and run brand awareness campaigns.

The more people see your ad, the higher the visibility your business gets and, ultimately- customers.

Reach the Corners of The World

While traditional ads reach only a part of the world, online e-commerce advertisements have a global reach.

Suppose you want to expand your generational business of exquisite wines. You will want to consider a French audience with a passion for drinking and collecting wines and target them with your ads. This not only builds brand awareness but also reaches a customer willing to spend more.

Get to Know Your Audience

Now that you have reached your target audience, it’s time to get to know them. E-commerce advertising solutions allow you to easily track your audience’s activity. You can check if they have clicked on your ad, engaged with anything, added something to their cart, or made a purchase.

If they haven’t engaged, then why not? What needs to improve? Is it your targeting or your ad copy? You can understand what stage of the buyer’s journey they are in, their problems and desires, and find ways to hook them in.

Get your ROI

Running Creative e-commerce advertisements takes a lot of bucks out of your pocket. You need to constantly check whether your ad campaigns are working and you are getting your money’s worth. 

E-commerce advertising solutions provide a great way to start with this. With detailed analytics and performance insights, you can check whether or not you are getting reasonable returns on your investment. 

Get a Competitive Edge 

You need to set your business apart in an environment where brands are fighting for consumer attention. E-commerce advertising solutions consist of plenty of ad formats like texts, ads, videos, etc., where you can define your unique selling proposition and make your ads compelling, setting you apart from competitors. 

Reach Where the Customers Are  

The good thing about online e-commerce ads is that they can reach any platform your customers reside on. If they’re actively searching for what you offer, you can reach them through PPC. If they have Facebook groups related to your business, you can reach them through social media ads. If they love to listen to podcasts on Spotify, you can reach them there, too.

You can also promote your online store non-intrusively through native ads or make it pop through graphic ads. It depends on what your audience prefers. 

Make them your fans 

Have you thought about how your family has been loyal to that one single toothpaste brand for years? That’s what good branding and consistent e-commerce ad campaigns do. 

Advertising is about acquiring new customers, yes, but it’s also retaining them and keeping them coming back for more. You can gain their loyalty by keeping them engaged with new product launches, offers, discounts, and continued communication. 

E-Commerce Advertising Solutions You Need To Look Out For 

There are plenty of e-commerce advertising solutions out there for you to use. But the key is identifying the selective few that effectively reach your audience and get you sales.

Let’s explore the most popular ones that businesses use to promote online stores. 

PPC for E-Commerce 

PPC, or pay-per-click advertising, is what all businesses have been talking about recently. It’s running paid ads on websites and searches where your customers are. You create compelling ads, specify your audience, and bid on keywords relevant to your business or ad. You can choose where your ads get displayed- on search results, on various websites, or both. Advertisers need to pay only when someone clicks on their ad. 

PPC for e-commerce businesses is an effective way to create flexible e-commerce ad campaigns on a tight budget. It works for small and big businesses equally- making it top the list of effective e-commerce advertising solutions. 

a) Search Ads

Search ads are displayed at the top of the search results when a keyword is entered in the search bar. The strongest contender, the one with the highest-quality ad and bid, gets to display their ad at the top of the page. It is an excellent method to drive quality traffic and promote online stores.

Suppose you’re running a local homemade cupcake business. You can bid for keywords like ‘Homemade cupcakes near me’ and target the audience within your local reach. When a local audience enters that term, your ad will be shown on the search engine results page. 

b) Display Ads 

When someone thinks of PPC for e-commerce, they think of display ads for e-commerce. These are online e-commerce advertisements that appear on websites and blogs in the form of image ads, banner ads, and video ads. These ads work on strategic ad placements and accurate targeting. You can check which ad format and placements are getting you the highest results and move forward with it. 

Think of an ad for a stain remover on a blog talking about how to remove stains from your clothes. Now that’s what’s called good targeting. 

c) Native Ads 

Native ads seamlessly integrate with the content you’re reading, making them not look like ads at all. Online ads can often become annoying for viewers, and e-commerce native ads are an excellent way to reach them. They’re subtle and don’t make you want to click away from the webpage you’re on. 

d) Video Ads

Short-form videos are both informative and entertaining. An engaging video around your product is more likely to be watched and shared than ecommerce text ads. While 98% of marketers view video marketing as a core part of marketing, 87% are happy with the ROI their video ads have generated. E-commerce businesses need to utilize video marketing to grab the market’s attention. 

e) Retargeting Ads

You retarget your ads to viewers who have already engaged with your online e-commerce ads. It works as a gentle reminder that you exist and offer what they’re looking for, encouraging them to make a purchase. These ads are the ones you typically see on websites and carry a solid call-to-action (CTA) to get you moving. 

With all these ad forms as proof, PPC ranks as one of the best e-commerce marketing solutions. You can refer to 7Search PPC for all your PPC ads needs. 

Social Ads for Your Social Audience 

In the recent decade, social media has effectively woven its way into our lives. It’s impossible to go a day without checking your socials. People might not be aware of the ads running on TV, but they surely know the ones they saw while scrolling through Instagram reels. Businesses can leverage this by putting up their brands on social media and connecting directly with their audience. They can run online e-commerce advertisements, and the algorithm will help them reach where their audience is. 

Social media advertising uses platforms like Facebook, Instagram, Twitter, YouTube, TikTok, and Pinterest to promote and display ads. It is yet another effective e-commerce advertising that is reflected in the ROI and sales advertisers get from it. As of the year 2024, an average internet user uses social media for 143 minutes (almost 2.5 hours) every day. This is a lot of hours for your ads to reach potential customers and increase traffic.  

With social media ads, one size does not fit all. GenZ is most likely to be on Instagram and TikTok, business professionals on LinkedIn, and the older generation on Facebook. You need to find a mix of platforms that work for your brand and roll your e-commerce ad campaign on it. 

Social media advertising lets you refine your audience based on-

  • Location
  • Age
  • Languages
  • Industries
  • Interests 

The more entertaining, relatable, and creative you get with social media ads, the more customers you attract. 

Email and SMS Advertising to get in their Inbox

Email advertising is one of the quickest and most inexpensive e-commerce advertising solutions. It reaches a broad audience with the click of a button. You can create email lists by acquiring leads, gradually nurturing them into making a purchase, and maintaining relationships with them. Businesses can also send tailored and personalized ads through emails. 

Remember to keep the subject of your email catchy and avoid using words that can trigger it to go into spam. 

SEO for Unpaid Advertising 

Search Engine Optimization or SEO doesn’t require you to pay, making it an unpaid form of e-commerce advertising solutions. You can promote online stores by optimizing content on your website and making it easy for search engine social crawlers to index it in search results. It can either be done on-page or off-page.

  • On-page SEO refers to optimizing individual web pages by sprinkling relevant keywords throughout, improving meta descriptions, and creating engaging content. 
  • Off-page SEO refers to getting backlinks from reputable websites and guest posting on other sites to attract traffic to yours.

Influencers for Your Advertising 

Influencers—both big and small—have a strong hold on their viewers. Brands often hire influencers who mirror their values and customers, or send over PR packages, to have them review the product. The influencers then post content using the product or talking about it. These can also contribute to UGC or User-Generated Content,

It is a powerful e-commerce advertising solution capable of building trust in brands. 

To conclude with..

Your e-commerce business is special and needs to be seen. The digital advertising space will continue to be competitive in the coming years, and it’s going to take a lot of work for brands to sell and survive. E-commerce ad campaigns can help you reach a part of your audience that is already interested in what you’re offering and build a loyal community.

Researching the market, seeing what works for you and for your competitors, and continuously improving is how you create successful campaigns. Ultimately, it is your decision to decide which of the e-commerce advertising solutions works for you.  

Frequently Asked Questions (FAQs)

What is the best E-Commerce Advertising Solution?

PPC or pay-per-click ads have proven the most effective e-commerce advertising solution, especially for less-established small businesses on a tight budget. 

Why should I invest in E-Commerce Advertising Solutions? 

Investing in e-commerce advertisements helps build brand awareness, attract customers, make sales, and maintain customer relationships. 

How do I choose the right E-Commerce Advertising Solutions for my business?

Consider factors like your business goals, target audience, and budget. Testing different strategies can also help. 

How do I measure the success of my e-commerce ad campaign?

You can measure your campaign’s success by comparing your desired and actual KPIs. 

What are the best platforms offering these E-Commerce Advertising Solutions?

You can try 7Search PPC, Google Ads, and Facebook Ads Manager. 

More References

Selecting The Best Advertising Platforms For Your Business

What is Advertising Tracker? List Of Top Advertising Trackers For Marketers

Push Ads : A Complete Guide For Advertiser’s

Header Bidding: What is it? A Comprehensive Handbook for Publishers

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