Pop star Katy Perry and her fiancé, actor Orlando Bloom, have decided to end their joint sobriety “pact” after a three-month commitment. Perry revealed in an interview with People on June 21 that the couple had embarked on the sobriety journey as an opportunity to reset and allow their bodies to recover. The pact had commenced after President’s Day in late February.
Perry shared that she has always prioritized finding balance in her life and had already established a healthy relationship with alcohol consumption. She mentioned that during the pact, she refrained from drinking on weeknights but allowed herself to indulge a bit on weekends. The idea of the pact came about when Bloom began filming a movie in London, and Perry wanted to show her support by joining him in his focus.
The “Daisies” singer emphasized the importance of having a partner who shares similar goals, stating that it becomes significantly easier to pursue any endeavor, such as a cleanse or reset when both partners are committed. However, Perry clarified that she does not identify with specific labels regarding sobriety.
Interestingly, Perry, who has a two-year-old daughter named Daisy Dove with Bloom, owns a brand called De Soi, which offers a range of nonalcoholic apéritifs infused with natural botanicals and adaptogens. These products serve as alternatives for moments when she opts not to consume alcohol.
The growing popularity of alcohol alternatives and “sober” drinks is evident as people seek options that provide a sophisticated and adult-like beverage experience without the potential negative effects of alcohol. This trend allows individuals to socialize without the pressure to imbibe. In addition to nonalcoholic versions of beer, wine, and cocktails, a new category of alcohol alternative drinks, like Cann, a lightly carbonated “social tonic” infused with CBD and THC, is gaining traction. Hilary Sheinbaum, author of “The Dry Challenge: How to Lose the Booze for Dry January, Sober October, and Any Other Alcohol-Free Month,” highlighted the booming market for such products, driven particularly by younger generations who desire socializing and fun experiences without alcohol’s drawbacks.
Health and wellness concerns also contribute to the growing interest in alcohol-alternative drinks. Consumers are increasingly opting for these beverages over traditional alcoholic options due to their perceived health benefits. Dana Amaya, a registered dietitian at Lenox Hill Hospital, observed this shift in consumer behavior, driven by mounting concerns about overall well-being.
While Perry and Bloom have concluded their sobriety pact, their journey together highlights the significance of support and finding balance in personal choices. As the market for alcohol alternatives continues to thrive, driven by changing attitudes and health consciousness, it is evident that the desire for sophisticated and enjoyable beverage experiences without the negative effects of alcohol will only increase in the future.