Kkriti Nayak is emerging as one of India’s top Influencers

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1. Tell us about your background and journey.

I am basically from Madhya Pradesh and I Started my career in design. so I have always been a person who was totally into fashion being an influencer was never my plan it happened by chance to me. It’s not a one-day thing That happened to me but I will say fashion is something that was always there with me. 

2. What led you to start your page on Instagram and what is it about?

Again, I never Had a plan of building My Instagram page. Initially, I use to post pictures and content as my hobby and I use to enjoy it but with time people started liking my pictures and following me so it gave me a sense of accomplishment somewhere And I thought of creating more content because the audience was loving it. 
So here I am today creating content and people are following me.

3. How would you distinguish the term blogger from an influencer?

The terms like “blogger” and ” influencer” are used interchangeably. Blogging is a platform where people Usually host their valuable content and create their own website and are generally not looking for a massive audience but when it comes to influencers they generally have a massive audience who follow them and make their decisions according to them. Also, Not all bloggers are influencers. Not all influencers are bloggers.

4. Is it financially sustainable to be an influencer today?

Yes, of course, it is you don’t have to be financially rich to be an influencer  It’s All About Your Creativity, Talent, and Hard Work.

5. What do you think influences consumer behavior?

Your attitude is really important to influence consumers The energy you put in your work your behavior, personality, lifestyle, beliefs how you put yourself in front of a larger audience is a mixture of everything. 

6. What is your idea of success or your mantra in life?

Keep working hard and stay positive in what you do. Don’t get bothered about the negative energies around you focus on your work and keep loving yourself.

7. How can someone become a successful social media influencer?

Being that individual who loves himself or herself. Before you start creating content and posting on social media, you need to understand your target audience. Influencers have sway over their audiences and strong connections with them. To become an influencer, it is important that you know who you’re targeting and then do it well to build a loyal follower base.

8. Which is your favourite book and why?

“The secret” I really love to read again and again by Rhonda Byrne because it talks about your belief in the law of attraction what you think will happen to you. It is very relatable.

Follow Her on Instagram: @kkriti_nayak


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