Yeezy Day 2022 is finally upon us! Hot new styles and exclusive collections have gone live on the Adidas Confirmed app and the Yeezy Supply site today (August 2, 2022) in North America. Customers from Europe, Greater China, South Korea, and Japan will be able to get their hands on these on August 3.
In 2013, Ye (formerly known as Kanye West) teamed up with Adidas to create a brand of shoes known as Yeezy. To say that these status symbol footwears are difficult to obtain would be a massive understatement. Initial retail releases sell out faster than the speed of light. In fact, they are also among the hottest commodities in the lucrative secondhand market, where they command jaw-dropping prices.
Yeezy Day first started in 2019 as a semiannual event to mark the release and restock of styles at retail prices to meet the demand. Customers are given helpful hints to install the apps in advance and set the alarm to hit the buy button the moment the sale goes live.
The hottest Yeezy now isn’t a sneaker but foam slides which have proven to be unicorns. In fact, these slides are among the top sellers on the popular resale site StockX. The demand for this style has gone up even higher as Yeezy Day is upon us. Other design drops anticipated for the event include variations of the Boost 350 (especially the return of the Turtle Dove), Boost 350 V2, the 700 V2, and 700 V3. Fans are waiting to see if the Boost 700 Wave Runners make an appearance as they did in last year’s event.
At the time of writing, the Adidas Confirmed app features the 450 in Utility Black, the 350 in Static (a gray and cream color story), and the 700 in Analog (a neutral beige).
Like most designer shoes, Yeezy’s are on the pricier side. The retail tag on the trendy slide is $205, and the Boost 700 sneakers are $625. A pair of the Red Octobers, which sold out in 11 minutes at their launch in 2014, was resold for $11,400. The price at the time of their February release was $245.
In 2020, the worldwide value of the athletic footwear market was estimated to be $70 billion. That number is forecast to reach $102 billion by 2025.