Ayurveda was discovered thousands of years back, and since then, it has been used for Ayurvedic treatments for varied health issues. Spices, herbs, and natural ingredients play a significant role in Ayurvedic treatment. For centuries, several herbal components have been employed in Ayurvedic skincare treatments to make the skin appear bright and glowing. Skincare products that are made using natural ingredients or based on Ayurveda practices work wonders and make investing in your skin a wise choice.
We prefer Ayurveda to market-based solutions full of dangerous chemicals because of the numerous benefits. When your body maintains a natural equilibrium, your life becomes healthier. It may help avoid various health problems, inflammation, maintenance of healthy skin, increase concentration, and naturally de-stress the mind. Because of these benefits, most herbal makers strive to provide the greatest skincare products possible in order to promote skin health. Atulya, which was founded in 2019, specialises in Ayurvedic skin care treatments for all skin types and curates plant-based, pure, and sustainable products. The three doshas, according to Ayurveda, determine a person’s skin type. These are bioenergetics, or life forces, which make up the mind and body’s constitution. They are Vata (dry, rough skin that wrinkles if not moisturised regularly), Pitta (oily skin that is prone to acne and rosacea), and Kapha (oily skin that is prone to acne and rosacea) (cold and oily prone pimples, whiteheads, and water retention).
Atulya, the patron of Made-in-India, has established a global presence with many stores and franchises. Gaurav Singh, the creator of Beacon Bio Life Sciences, the parent company of Atulya, was emphatic about the brand’s environmental consciousness, as well as its commitment to women’s empowerment and human rights. The brand’s main aim is to bring the richness of nature to its consumers by combining current science and ancient practice in a product line inspired by and based on Mother Nature’s components. Atulya’s products advocate organic and natural ingredients full of therapeutic properties and are free of artificial colour, synthetic fragrance, phthalates, PABA, mineral oil, parabens, SLS, sulphate, silicone, dea, and peg.
The brand has a wide range of skincare, haircare, and wellness product lines, including Hibiscus & Black Seed range, Amla & Bhringraj range, Essential oil collection, and many more. Hibiscus, black seed, amla, and bhringraj all have healing properties that help in hair health and wellness. These hair care lines are high in Vitamin C and E, minerals, and antioxidants, which promote hair development from dormant follicles, enhance hair thickness, minimise hair loss, restore damaged, thin, and dull-looking hair, and add volume while strengthening natural colour.
Atulya is an environmentally conscious brand that believes in a sustainable environment. The brand is a firm believer in the integrity of ingredients and the efficacy of formulations and is uncompromisingly against animal testing. The brand believes that each herb, extracted directly from its native habitat, is loaded with benefits in its unique way. Researchers seek to maintain a collaborative environment at all times, which aids the brand in understanding and meeting the expectations of its consumers by creating organic products while also caring for the environment since it uses natural scientific methods to manufacture the products.
With its five pillars of combating climate change, defending human rights, embracing circularity, empowering women, and maintaining a sustainable balance, the brand is in accordance with the systemic and sustainable transformation India needs to live well within planetary limitations.