Nikita Karizma is one of such a small fraction of the millions of young men and women who dream of a career in the fashion industry and succeed. Like many, Nikita also dreamed of seeing their creation featured in a fashion show or sold out in the market. Her designer brand ‘Nikita Karizma’ is a living example that starting your own fashion business requires a lot of hard work, patience, passion, and creativity.
The British-Indian designer Nikita’s fashion wear, lifestyle products, and accessories are worn by numerous influencers and celebrities. She has been featured in several top fashion magazines. Nikita talks about how she established her designer brand, and here are a few things we can learn from her success story.
- Get the proper education.
From Nikita’s story, we understand the essence of getting the appropriate education. She graduated from London College of Fashion to polish her fashion designing and creative skills and found her first big break due to her graduating collection. Nikita suggests that if you already know you want to work in the fashion industry, you should start with a fashion or design school or even a fine arts degree.
- Not Just a Designer But Also an Entrepreneur
Building your brand requires more than just creativity, shares Nikita. It just keeps your enthusiasm alive, but not your clothing line’s business. That means you’ll have to think, plan, and make decisions like a business owner.
Nikita’s business skills were developed due to her belonging to a family that has been in the fashion retail business for generations. She understands the importance of expertise and comprehension of how a business operates as an entrepreneur.
The young designer also highlights that having a clear vision when planning your business can assist you in recognizing the measures you need to take and determine the path of your company.
- Work on Your Connections
Last but not least, Nikita’s journey shows us the role of building the right connections for your business. She started working with influencers and celebrities from the age of 16, interviewing them backstage and on red carpets.
Nikita elaborates that building relationships and communicating effectively are essential for a designer to bring their work to the attention of a wide range of people.
A new brand must establish networks and contacts with a variety of people. These ties not only meet the demands of the organization but also help it develop. Words have tremendous power, says the successful designer. Make sure your desired brand voice is translated to your products, and you captivate your audience’s attention and establish yourself as an industry leader.