We all heard about custom jewellery, based on the customer`s preference. But have you ever heard about a whole necklace collection designed based on different personalities?
The 18k rose gold vermeil collection from Vurose, integrated 12 premium gemstones to create 12 different necklace designs each to signify a persona. From Brave, to diligent, to adventurous and the list goes on with exceptionally unique designs.
They explain that the production of this collection was to introduce meaning into jewellery, to allow their customers show their true nature with a necklace designed with premium gemstones to resemble their persona, to encourage confidence of one`s personality, and to portrait the form in which art lies within when worn on its resembler.
Authenticity and uniqueness of their collection is what many claim is the secret recipe to their latest success. In the FAQ on their website, https://vurose.com/, they replied to a question asked about their exclusivity by stating:
‘’All our designs are completely unique. as they have been developed with the aid of a team of talented creative designers from all across the world to create and combine the gemstones to specific personalities. A personality turned into high end art with the use of premium gemstones, for you to be proud of who you are.’’
Vurose`s goal – Help The World Become A Better Place
One of the most impressive initiatives Vurose is taking is the Buy 1 = Give 1 & Plant 1. Were for every necklace purchase; one ”hope necklace” is given to a girl in a refugee camp, and 1 tree is planted. On their website they stated:
‘’ Give 1: For the Princesses Across the World
As we believe every girl deserves a VUROSE necklace, we initiated the give 1 scheme, were every time a necklace is purchased from our website, this directly means one young girl in a refugee camp is delivered ”the hope necklace”. The refugee camp chosen for now is a Syrian refugee camp based in Lebanon, as one of our design team members is Lebanese and has informed us about the state in which the camps are in. These girls have been deprived from several things in life, yet always hold on to HOPE. Maybe a small gift to others, but for them, this may make their whole year, as some have never even imagined to ever owning a necklace. The Hope Necklace is not of high cost on the company, as they are made from gold-plated metal and coloured glass, but is one of the main reasons that pushes all VUROSE members to strive, knowing the impact of every gifted necklace can have on a little girl`s life. You can be that reason.
Plant 1: For the Environment
The plant 1 is a simple step that we decided to part in, yet, its impact to help sustain our environment for the future generations to come has become and is quite significant.’’
All we can say is good job, and hopefully jewellery designs in general keep developing in this positive direction Vurose has been taking.