Faisal Ahmed the Founder and Creative head of Bangalore based Digital marketing company Lux Digital Marketing tells us what Digital Marketing options look like for a Small Business Owners and which ones to choose
The basic requirement of a Business and also to enter the Digital World and Every Business needs a Website
A Website which Loads quickly, Easy to navigate and has Sufficient information and graphics which will serve the needs of visitor to make them understand & believe in your product
Most importantly it has to be Google Search optimized with right content and keywords so it ranks higher and visible to the People who search for a product on Google
A Website which will become your Lead generating factory for your Business
Once you have a good website in place
The basic common confusion of every Business Owner is where to invest SEO, PPC or Social Media Marketing?
All three are basic standard necessities to keep up in Digital World
By means of Traditional marketing like radio, news paper and Billboards you can tell your clients you are a Superstar but using Social Media with use of Testinoamials videos interactive apps and stories you can actually show them that you are a superstar
“We do not have a choice on whether we do social media the question is how well we do it” Erik Qualman (American Author)
It is most important thing to keep your clients updated, Educated and informed about changed in your product and company so it cannot be ignored
Why do i need SEO?
“Google only loves you when everyone else loves you first.” – …The relation here is to relative and meaningful content , more traffic is not the goal relavant and quality traffic is success of SEO it is like the backbone of your Business it will stand still and work tirelessly even if you don’t have budget to run ads on Social media or PPC
Once you work enough according to SOE trends
SEO is a Long term process & needs consistent focus if you are a new company and need leads and want to be on top of Google search
Should I go for PPC or SEO?
There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it is tough to decide which one or which combination is right for you.
PPC traffic, rankings and results tend to be more stable and predictable than SEO, and, combined with its low cost, this makes PPC one of the more popular ways of advertising. Most companies try PPC before they try SEO, because it’s seen as more stable. In many cases PPC lets you rank well on the search engines, without having to do the tedious work involved in SEO – no finding link partners, posting links, creating content and so on. As long as you have the budget for it, the ranking is yours. Another advantage is that the listing will get posted when you want it and not when the search engine gets around to it. With PPC’s popularity growing day by day, the market is also getting competitive. You will find that CPC’s (costs per clicks) are steadily rising, and for a common man it is getting tough to invest much. As with most auctions, the more people bidding on PPC, the higher the prices get
We also do News paper Ads , Influencer marketing and many other services
so If you are confused or need assistance in designing strategy
We are always here to assist
A Breif about Lux Digital Marketing
Faisal Ahmed -Founder Lux Digital Marketing
A Certified Digital marketer with international Clientele and immense exposure of more than 10 years in Sales and marketing
We have experts to design a Digital Strategy for your business and Brand
For more info Call or watsapp +91 8951294295www.luxbangalore.com