Ralph Lauren puts on a star-studded show in Los Angeles

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Thursday, October 13, marked legendary fashion designer Ralph Lauren’s first fashion show on the West Coast. The event was held at the posh Huntington Library, Art Museum and Botanical Gardens in San Marino, California. It was a star-studded affair attended by the likes of Jennifer Lopez, Ben Affleck, Mila Kunis, Ashton Kutcher, Lily Collins, Chris Pine, Mindy Kaling, Laura Dern, Jessica Chastain, and Diane Keaton, among others.

Several of these A-listers offered memories of their first interaction with the brand. Lily Collins reminisced about pulling out and pinning up Ralph Lauren print ads on “inspiration boards.” She wore a Ralph Lauren wedding gown when she walked down the aisle last year.

The LA-area debut was pure Americana featuring plenty of denim, cowboy hats, vivid jackets, and brightly colored pieces from the Spring 2023 collection. David Lauren, son of the fashion legend, stated that the collection was intended to reflect modern United States culture. He also commented, “The brand is always building on its 50-year history to look more modern but to stay rooted in classics.”

The patriotic feel of the show was amplified as models walked the runway to iconic American songs like “On the Road Again” by Willie Nelson and the anthem “California Dreamin’” by The Mamas & the Papas. As the show progressed, the cowboy couture transitioned to the preppy country club style Ralph Lauren is famous for before toddlers modeled a charming children’s collection.

Another song featured was “I Am…I Said” by Neil Diamond. Lauren said this track summed up the journey of bringing the World of Ralph Lauren from New York to California. He called the West Coast “another slice of America for Ralph Lauren.”

Undoubtedly, the man of the hour was the event’s namesake himself. Having launched his legendary brand in 1967, Ralph Lauren told reporters, “I don’t think of legacies. I go in and work very hard to do excitement, to enjoy what I’m doing and to be great and not be boring.”

Ralph Lauren might claim not to know what legacies are, but he just summarized his own flawlessly.

Cover Image: Financial Times via © Noe DeWitt

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