Friendly Diamonds, Now Friendlier!

2 Mins read

Friendly Diamonds has been making waves in the online lab diamond jewelry industry as a customer-driven jewelry brand dedicated to the cause of creating not only a sustainable but also a transparent and eco-friendly jewelry industry. 

Keeping its consumers in mind, the brand has made varied changes to further simplify lab diamond jewelry purchases. With a steadfast commitment to its customers, Friendly Diamonds now has a whole new website to provide a seamless experience when shopping for lab diamond jewelry. The brand also offers value-added services and a more comprehensive product range, giving customers more options when searching for their favorite jewelry pieces.    

The brand’s strong customer-first approach has always been the backbone of Friendly Diamonds’ success. Former and new customers are already showing appreciation for the recent upgrade and rebranding efforts put by the company. People are happy to see that they now get a friendlier user experience when navigating the website – as was the claim “Friendly Diamonds, Now Friendlier”. The brand has evidently focused on a smooth virtual experience when creating their new website. 

The most significant change, however, is the 360-degree Ultra HD product visuals that customers get to view when searching for their jewelry piece on the Friendly Diamonds ecommerce website. The Ultra HD product visuals give viewers a better panorama of what a diamond or complete jewelry piece looks like in real-time, thus assisting them in making an informed decision when shopping for jewelry online.

And if that wasn’t enough, The Friendly Diamonds inventory now boasts an enormous collection of lab grown diamonds. With new additions amounting to 70,000+ certified lab diamonds, customers can select from the wide assortment of diamonds featuring various shapes and carat weights and choose one or more that suits them best! 

Besides the diverse offerings of Solitaire, Three Stone, Side Stone, Halo, and Vintage Engagement Rings, along with a range of wedding jewelry that include Diamond Stud Earrings, Pendants, and Eternity Rings, the brand has also launched a new collection that has Hoop Earrings, Five Stone & Seven Stone Rings, as well as Solitaire and Tennis Necklaces. 

So when looking for some engagement, wedding, anniversary, or everyday jewelry online, Friendly Diamonds has a lot to offer. And with lab diamonds priced up to 20 to 40 percent less than most leading retailers, you’re sure to find the best budget-friendly deals possible.     

The brand’s ecommerce portal also offers multiple payment options. You can use your credit or debit card, pay securely using PayPal, make monthly payments via Affirm, or have a Friendly Diamonds executive assist you with your payment completed flexibly over a telephone call.   

You can also shop for jewelry by logging in with an existing or new account or with a new feature where you have easy guest-enabled checkouts. 

With a customer-centric social media engagement where customers tell their stories of love and 10K plus customer recommendations through various mediums, this is but a new beginning for Friendly Diamonds’ bright future!


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DN News Desk is the editorial wing of Digital Nod, an award-winning digital PR & marketing agency. Committed to delivering timely and insightful news coverage of global events, DN News Desk's team of seasoned journalists and editors ensures that readers are well-informed about the latest developments across various domains. With a finger on the pulse of current affairs, DN News Desk strives to provide accurate, balanced, and thought-provoking articles that shed light on the ever-evolving global landscape. From breaking news to in-depth features, DN News Desk's contributions aim to empower readers with knowledge and perspectives that matter.
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