SCOTTSDALE, AZ – You wake up in the morning, prepare for your day; maybe stumble into the kitchen to make a cup of coffee. You prepare for work, family, life – you’re getting dressed and you wanted a bit of sparkle. What do you reach for? What if your jewelry box shimmered with the fierce energy of the sun, the feminine energy of the moon, a glittering pendant that makes you feel more alive just by slipping it on?
Women today are embracing all that is unique when it comes to jewelry and accessories. Gone are the days when all that’s offered is basic designs on boring chains. These days, customers are shopping online more and more; and not just browsing standard retail websites. A modern customer finds jewelry on Instagram or Pinterest, follows the artist, and falls in love with the design, craftsmanship, and storytelling.
“And that’s where our small batch production comes in,” says Sermez. “Customers are able to pick unique high quality designs that are handcrafted in Scottsdale, Arizona by master jewelers, made to order and like no other ring on the planet. They know their ring will not just be found in some random corner of the world. And they know when they buy a ring from us they are supporting their local US economy, and supporting sustainably sourced material and that makes them feel good about the purchase.”
Gems Fit For Aphrodite
Nora Sermez offers uniquely feminine pieces that embrace all that is woman and pays homage to the history of the fairer sex. The Goddess collection promotes the inner beauty of women everywhere and showcases Nora’s gift for selecting alternative gemstones over traditional diamonds, with options like alexandrite, salt and pepper diamonds, and teal green diamonds. She utilizes ancient motifs like laurel leaves to create delicate, ethereal designs fit for a deity.
The Eden collection features a truly magnificent piece called the Cosmic Egg, meant to symbolize the gift of the female womb and the ability to create life. This can represent either the physical womb or the womb of the universe itself, symbolized by the rainbow opal at the heart of this delicate pendant. For those born without a womb, but who identify as female, this can represent the birth of new ideas and new inspiration, or their transition to a new life.
Preserving Our Oceans
The new Ocean collection brings to mind Botticelli’s “The Birth of Venus”, especially the stackable gold seashell rings shimmering with a rainbow of gemstones. Aside from the main piece, the Mermaid ring, the collection features the stunning Venus ring, inspired by ancient art: “Stand proud as the inimitable Venus de Milo marble, and proclaim your inner beauty through this modest yet decadent Venus ring.”
The Ocean collection is luxurious, decadent, ethereal; but it is also designed to give back. For every purchase, Nora will donate $5 to the ocean conservancy foundation. This foundation, formed over forty years ago, works to protect vital ecosystems, defend critical legislation, enforce accountability of leaders and legislators, and focus on cleaning trash from the world’s beaches. With this collection the company continues a longstanding commitment to excellent and preserving our precious planet.
“We are pleased to offer those who love fine jewelry a collection that is designed to give back to the Earth,” says the company. “At Nora Sermez Co., our team of artisans is dedicated to imbuing our jewelry with the beauty of the oceans while still protecting them from harm. We believe the public will find our collection to be both whimsical as well as inspiring, and we have endeavored to make each piece be thoughtfully created from start to finish.”
Haunting Celestial Designs
As an experienced designer whose team has worked for big names like Tiffany’s and David Yurman, Nora has an expert eye for changing trends in the jewelry industry. She has a long history of art appreciation and has incorporated that into her jewelry designs. She’s passionate about truly unique pieces, even when she’s been told to focus her attention elsewhere: “I have been repeatedly told that if I want to make more money I need to create basic designs everyone expects from jewelry.”
But Nora loves celestial swans, haunted astronauts, and goddess-worthy adornments; and her customers agree. “When I put the pieces up online, I got an instant signal that my vision was working. We got over 4,000 signups to a waitlist before even launching the collection. When I saw how my art made the owners of the jewelry so happy, how it made them feel the magic, I knew that this is something I wanted to focus on exclusively.”
Social Responsibility, Made Beautiful
Nora Sermez feels strongly about giving back to the planet and utilizing ethnically sourced materials and fair trade gold. This allows her company to make their own alloys and control the production process. Diamonds are sourced through channels that ensures that the stones are procured without conflict, and the company also works with gemstones originated from mines that actively promote socially responsible practices, have taken steps to minimize their environmental footprint, and contribute to social projects.
Nora’s creations have been worn by celebrities such as Kacey Musgraves and Jada Pinkett Smith, and her designs have graced the pages of Vogue, Glamour, and Essence. The new Ocean collection can now be ordered online.