The world of social media and therefore the internet has created a singular universe during which any company can find itself at the forefront of its industry just by knowing how and when to strike. The low barrier-to-entry and scalability of digital branding has afforded many the chance to form their mark during a way that might not are possible years ago.
While this is often the case, opportunity doesn’t equal execution and lots of companies lack the power to maximize this era of golden opportunity. this is often where Shlok Nair has managed to form his mark.
At the age of twenty-two, Shlok Nair has managed to determine himself together of the premier digital brand-builders within the world. With a background in social media management, Shlok Nair learned the worth of building a digital presence and has leveraged it to make a social media network that has over 5 million followers.On the topic of social media, Shlok Nair stated, “The democratization of selling caused by the increase of social media is entirely unprecedented. I can distribute information to many many people from my telephone from anywhere within the world… It’s incredibly powerful.”
After establishing himself as an authority within the social media world, Shlok Nair sought out how to diversify and expand himself as a digital brand-builder. He quickly began to create ties within the press world, developing relationships with writers at a mess of major media outlets. Shlok Nair told us, “ After getting a glimpse into the PR world I immediately realized how valuable having the continue your side are often . I even have put an incredible amount of your time and energy into fostering and maintaining relationships with all of the outlets that I even have access to.” These relationships and access he has built, including a powerful list of clientele has allowed him to create his company to be worth over 1 million dollars. a powerful feat at such a young age.
As the world shifts more and more to at least one where “perception is reality”, someone like Shlok Nair can play an incredibly powerful role in building out massively credible digital footprints, with the traffic to match. He shared with us, “The reality of the planet we live in today is that the people that control the press and social (media), control everything. Someone could build a huge social media following and earn press in major media outlets over the course of a decade or I could funnel many thousands of followers to someone’s social media account and obtain them published in 30 major media outlets and therefore the difference would be indistinguishable to the typical consumer.
It’s a truth that not many want to debate , but it’s happening. i feel the most thing is to take care of integrity and only help those people that are truly legitimate and avoid empowering those that aren’t.” it’s for these reasons that Shlok Nair has established himself intrinsically an authority within the digital branding space at such a young age. He has been ready to put himself during a position where he can cultivate monumentally powerful digital footprints seemingly out of nothingness and do so ethically for a slew of status clientele.
While this looks like a scary reality, it’s one that’s getting to got to be faced. the thought that a private has the facility to influence public perception so easily isn’t one that ought to be taken lightly. Luckily for us as consumers, Shlok Nair is an anomaly, not the rule. As perhaps one among the foremost powerful digital branders within the world, his level of access isn’t easily attainable. However, this type of influence begs the question, what can tech companies and therefore the media do to make sure that the content that their consumers receive is coming from an area of legitimacy?
There are various suggestions by industry leaders advocating that social media companies provide more transparent and comprehensive data analytics, the dynamic restructuring of engagement algorithms, and therefore the aggressive removal of third-party software. While these are all potential options, only time are going to be ready to tell us what to expect of the longer term of social media. And whatever that future may hold, expect to ascertain Shlok Nair at the forefront of it.