New Chapter: Khabib Nurmagomedov Launches Sports Nutrition Production in the UAE

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Khabib Nurmagomedov has built and launched several plants for the production of healthy products in the United Arab Emirates: Fitroo by Khabib – protein bars and PH Top – Premium Alkaline Water by Khabib. The products are already available in stores. 

“The UAE is a country that knows how to reach its goals. This is where my new chapter begins. I believe and eagerly invest in this country”, says the unbeaten UFC champion Khabib Nurmagomedov. 

Nurmagomedov noted that the new products release has been several years in the making. The team had been diligently developing the technologies and selecting locations for the setup of the production facilities. As a result, it was the United Arab Emirates that was chosen for production. Both enterprises are high-tech and have tight production control: for example, PH TOP Alkaline Water by Khabib is bottled only after it is vetted by the plant’s in-house laboratory, so that only water of the highest quality is available for sale on the market . 

While PH TOP Alkaline Water by Khabib is a novelty, Fitroo by Khabib protein bars are already represented in 43 countries, and the plant has a production output of more than 5 million units every month. The production is GMO-free, its production does not involve artificial coloring agents or flavorings. Alkaline water and protein bars are already available in the United Arab Emirates. The company plans to distribute these products across all countries of the GCC and beyond.

“UAE is a country that knows how to dream and I believe in it’’, says Khabib Nurmagomedov. The products by Khabib help athletes build a nutrition plan. PH Top assists them with recovery from exercise and supports the immune system, while Fitroo guarantees a healthy and balanced snack. 


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