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10 Influencers You Must Follow on Social Media in 2023

9 Mins read
  1. James Charles

James Charles is a very popular makeup artist, influencer, and YouTuber, who has redefined fashion and makeup for men. He has over 22 million followers on Instagram and 23.8 million subscribers on his YouTube channel. James posts videos on makeup tutorials, reviews of beauty products of different brands, and lifestyle vlogs.

James started his journey into the makeup world by styling his friends. It wasn’t long until he tried makeup on himself, and the rest is history! James loves to experiment with his makeup to create new looks and push boundaries. He hopes to inspire others to be confident in their own skin and to learn to love themselves with or without makeup.

In 2016, James Charles became the first male brand ambassador for CoverGirl after one of his tweets featuring his makeup went viral. Since then, he has won several awards for his work on social media, including two People’s Choice Awards, three Streamy Awards, one Shorty Award, and one Teen Choice Award.

Like previous years, 2023 promises to be a big and eventful one for James Charles. The celebrity makeup artist & influencer has a lot of new ideas he wants to experiment with in the new year. His avid fans cannot wait to see how these plans unfold as James keeps breaking stigmas and barriers to redefine men’s grooming and fashion.

2. SmallBizLady

Melinda Emerson, more popular as SmallBizLady, is an entrepreneur, coach, influencer, and small business expert. She is also an internationally known keynote speaker and expert on small business development and social media marketing. She is the creator and host of #Smallbizchat, the longest-running live chat on Twitter for small business owners. She was  named the #1 woman for entrepreneurs to follow on Twitter, where she enjoys a following of 287k, by Forbes Magazine.

On her Twitter account, Melinda shares advice and key industry insights for new entrepreneurs and small business owners to build their startups from scratch. She is an expert on starting a successful small business, developing a go-to-market strategy, and social media selling. In her own words, “My magical power is helping people live their dreams lives as entrepreneurs.”

Melinda Emerson has a very simple mantra for business: You either win, or you learn, but you never lose in business. Even if some of your ideas don’t end up giving the desired results or even being outright flops, they teach you valuable lessons you can implement to improve. Emerson draws a great deal of inspiration from Oprah, who is her favorite role model in entrepreneurship.

In 2023, SmallBizLady aims to help more entrepreneurs around the globe “end small business failure.” Small business owners stand to gain a lot from following and implementing Melinda’s advice, tips, and business strategies that she shares on her social media.

3. Matteo Acitelli

Matteo Acitelli is what many would call a man of many talents — entrepreneur, journalist, marketer, crypto investor, and travel & lifestyle influencer. Acitelli started his digital journey by creating a blog and an online community before he started sharing content on Instagram. He is the founder of the “Instagrammers Roma” page and has over 190k people following him for his content.

Acitelli takes inspiration from his travels and experiences. He’s had the opportunity to travel around the world since childhood. Working as a luxury travel blogger and a journalist for many Italian newspapers, he has visited different countries and discovered numerous amazing places and cultures.

Acitelli doesn’t have a hardcore formula for social media success — he enjoys being his natural self, and that’s what his followers love the most about him. He posts about his life and shares his daily routine with his followers as if they’re all his friends. He also engages his audience by asking for their opinions and ideas for his travels and blogs.

Matteo Acitelli has big plans for 2023. He wants to grow his team and brand beyond the Italian market and go global by catering to an international audience.

4. Luana and Fred

Luana and Fred are two helicopter pilots who decided to leave the cockpit and travel the world in 2021. Since then, this couple has become popular on Instagram as lifestyle & travel influencers, where they have more than 300k followers. Their goal is to share their stories and experiences from different places worldwide and inspire their audience members to book their next vacation.

When the couple first started their Instagram account, the content mainly revolved around Luana flying helicopters and Fred being the man behind the lens. They had worked with a few brands and tourism boards, but it was more like a hobby for them. This hobby has now become a full-time profession for the power couple.

Luana and Fred get inspired by different places, lifestyles, cultural differences, etc. They love to travel and are fascinated by everything a new place has to offer. They replicate their experiences for their viewers by creating dreamy and authentic content everywhere they go. 

They have mastered the trend of creating short videos on Instagram, known as Reels. In their words, “Reels have become our go-to tool for Instagram content as it makes it possible to reach more non-followers than your actual number of followers.” They also believe in keeping their audience engaged and loyal by connecting with them on a personal level.

Luana and Fred have exciting things planned for 2023. They are about to launch their first course for aspiring content creators called “Influencers de Elite.” They want to keep exploring and showcasing newer travel destinations around the world, especially the lesser-known ones. They also have plans to introduce a little more fashion and daily lifestyle content on their account. The couple hopes to make 2023 the best year of their lives.

5. Adrian Zdunczyk

Adrian Zdunczyk is an entrepreneur, investor, mentor, & crypto influencer. He is the Founder and CEO of The Birb Nest, a global blockchain consulting company, and the co-founder of YellowBlock, a blockchain educational hub. He is a certified technical analyst of financial markets and holds the designation of Chartered Market Technician®. He enjoys widespread popularity on social media, having over 600k followers on Twitter.

Zdunczyk has been passively interested in the blockchain space since 2012 when his grandfather used to bet on football games using Bitcoin. He took a deeper interest in the field after graduating from Warsaw University of Technology in 2017.

Adrian Zdunczyk predicts that the crypto industry will see a relatively slow H1 in 2023 amid the recession and high interest-rate conditions after escaping a long winter. Such circumstances wouldn’t favor swift growth in the market. However, the industry may take off and accelerate faster in H2.

Zdunczyk looks forward to an eventful 2023 for himself and his businesses. He plans to keep following the latest trends in the industry, invest in education, and scale The Birb Nest brand. Moreover, he also wishes to transition his portfolio from a more defensive outlook toward offensive risk-taking strategies.

6. Panda Boi

Federico Hu, more famously known as Panda Boi, is a popular social media personality and TikTok star. He posts different kinds of videos on his account, including short comedy videos, audience interaction videos where he asks people about pop culture and current events, cooking videos, and more. Panda Boi has over 11.9 million followers on his official TikTok account, with his videos having garnered over 266 million likes.

Panda Boi started creating online content at the young age of 9 or 10. But it was only a couple of years back that he decided to take content creation more seriously and quit his full-time job to dedicate himself fully to what he’s the most passionate about.

When he’s not planning or shooting his own videos, Panda Boi watches and gets inspired by content from other creators. He spends a major chunk of his daily time scrolling through social media and consuming online content. Besides, he also takes inspiration from his travels, new places, people, cultures, and perspectives.

Panda Boi’s #1 formula for social media success: put yourself in the shoes of your viewers. He realizes that as a creator, his priority should be to entertain his audience rather than think about views, likes, sponsorships, etc. With that in mind, he creates content that is not only entertaining but also relatable to his audience.

Panda Boi has some massive things planned for 2023. For now, the TikTok star wants to keep them a secret!

7. Novaakan3

Novaakan3 is a musician, entertainer, and social media personality. His social media content revolves around funny skits and sketches, entertainment, and music. He is wildly popular on TikTok, where he has a massive fan following of over 6.1 million and nearly 130 million likes on his short videos.

Novaakan3 started his content creation journey in March 2020 during the COVID-19 lockdown. Like most of us, he had a lot of free time during this period, which led him to shoot and upload videos on TikTok. He started his TikTok journey by posting videos of some of his favorite movie voiceovers.

Novaakan3 draws his inspiration from his audience — he strives to provide the best content for them. He is a realist, and he loves creating content that his audience can relate to. He also loves connecting with his fans and followers, and he believes the more you connect with your followers, the better the content you can make.

He always knows how to appear in people’s recommended videos on TikTok. One strategy that Novaakan3 uses in his content creation is to post mutual-only videos. He also engages his followers by asking them what kind of content they enjoy and want to see. Most importantly, whenever there is a new trend doing the rounds in TikTok, he always makes sure to put his own spice and twist to it.

Novaakan3’s plan for 2023 is to give back to his community and followers. He also wants to follow his passion and make it to the big screen this year. To further his opportunities and make his dreams a reality, the social media star is also relocating to LA. 

8. Evan Tan

Best recognized for his comedy and lip-sync videos on TikTok, Evan Tan is a popular social media influencer with over 10.8 million followers on the platform. To date, his videos have garnered nearly 280 million likes on TikTok. Besides TikTok. Evan is also quite famous on the platforms Instagram and YouTube.

Evan started creating static photo content for Instagram in 2018. However, he started gaining traction only once he began creating short-form videos on TikTok in August 2019. The COVID-induced lockdowns were a great opportunity for all social media creators. This is when Evan brought his A-game forward and started becoming viral on the platform.

Evan Tan’s main inspiration for creating content comes from placing himself in his viewers’ shoes. He considers what he would like to see on his feed if were a viewer, and the content creation process kicks off from there. He also takes inspiration from popular TikTok trends and other creators.

Talking about trends, Evan is always on the lookout for the next big thing on TikTok. Once he identifies a trend, he puts his own twist on it. In his words, “I personalize the trend and make it more ‘me.’” His best advice for aspiring content creators is to be their natural selves on social media.

Evan Tan has a lot planned for 2023. However, he’s most excited about going on TV and exploring more offline activities. He’s also looking forward to exploring more niches and creating content outside his usual comfort zone. In short, he has planned to give his viewers his best in 2023.

9. Vorostwins

Vorostwins made their first YouTube channel as young kids way back in 2006. Their Twitter debut followed in 2009, and they made it to Instagram in 2011! “We always loved social media and made TikTok in March 2020 at the start of the pandemic,” share the TikTokers. They have been super-consistently posting on TikTok and other platforms ever since!

Vorostwins draw their inspiration from their fans and audience. “We get recognized every day when we leave the house from our Tiktok videos. People like our content because we don’t take it seriously, it makes people laugh, and it’s positive content.”

Vorostwins make their content family-friendly to engage their audience so all ages can enjoy their jokes and silly videos. Their go-to strategy is to throw anything at the wall and see what sticks. The duo reveals, “We always keep evolving and trying new videos. We also post every day. The internet moves really fast, and we always post consistently to keep building momentum.”

In 2023, Vorostwins wish to continue what they were doing in 2022! They plan to keep making content every day. They are going on a trip to Hungary again since they are Hungarian and also want to explore new countries in Europe as well! “Maybe see the Mona Lisa again! Being on a reality tv show and collaborating with other Tiktokers would be cool too!” quip Vorostwins.

10. Tessa Bear

Singer-songwriter Tessa Bear stumbled upon her content creation journey accidentally! While feeling bored on holiday, she discovered musical.ly on Instagram and thought, why not give it a shot? She started posting random videos thinking just a few people would watch them, and then suddenly, she got featured and just kept gaining more and more followers.

The young TikTok sensation enjoys over 646 million fans on the platform and likes to create content that she knows her followers can relate to or enjoy. She also keeps a tab on TikTok trends to engage her fans.

Tessa wants to work more on her music in 2023. “I’ve always loved singing since I was a young girl. I’ve had the opportunity to work with some incredible people on my first song (Bom Daddy), and it was the most surreal experience,” she reveals.

The singer-songwriter wants to write and perform as much as possible and share her journey with everyone on the platform. She’s open to all opportunities that may present themselves. Tessa Bear wants to increase her time spent going Live on TikTok and create more content to engage and understand her fans better.


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DN News Desk is the editorial wing of Digital Nod, an award-winning digital PR & marketing agency. Committed to delivering timely and insightful news coverage of global events, DN News Desk's team of seasoned journalists and editors ensures that readers are well-informed about the latest developments across various domains. With a finger on the pulse of current affairs, DN News Desk strives to provide accurate, balanced, and thought-provoking articles that shed light on the ever-evolving global landscape. From breaking news to in-depth features, DN News Desk's contributions aim to empower readers with knowledge and perspectives that matter.
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