G2 recently named Otter Public Relations the top PR firm of 2022. This website’s proprietary algorithm factors actual client ratings and reviews to rank firms based on overall satisfaction. G2 enables businesses to compare providers and find the best PR fit based on what companies say.
Otter PR is on the top of G2’s list of the top 12 PR firms because it outranks the others in several key criteria. When asked how easy Otter PR is to work with, clients give the company full marks at 100% while the other PR firms average 91%.
In terms of communication skills, clients score Otter PR at 98%, while other firms average 84%. Clients rate Otter PR’s professionalism at 98%, and other firms average only 85%. Regarding responsiveness, clients give Otter PR 98% and other firms 84%. Clients rank the expertise of Otter PR’s publicists, account strategists, and writers at 98%, while the other firms score 83%. Finally, when clients rate Otter PR’s results, they score the company at 97%, and the rest average 83%.
G2’s numbers are revealing, but the real story is found in what individual clients say in their reviews. Both large and small businesses trust Otter PR with their public relations needs.
For example, one of the company’s clients, Craig Goodliffe, is the founder and CEO of Cyberbacker — an enterprise boasting over 1,000 remote employees around the globe. He says the publicists at Otter PR enable him to communicate his message with the top media outlets in the US. “They really listen to what we want to accomplish together, as well as implement the strategies we discuss,” Craig says. “Otter PR has done a great job helping tell our story to potential franchise owners and clients.”
Small businesses also get VIP service from Otter PR. Sabrina Mone, the co-founder of a small business, attributes her company’s success to Otter PR’s publicity. “They are creative and fun to work with,” she says. “We are a small team with a big vision, so we needed to work with a company that will help us scale.”
Startups worldwide are turning to Otter PR for the media coverage that gets their brand off the ground. Katie Toth, the owner and co-founder of MOD Marketing Agency, describes Otter PR’s service as a seamless mesh from start to finish. “Our agency recently launched, and we wanted to come out with a bang,” she recalls. “Otter PR has helped us gain visibility and credibility on a national scale. We have seen exponential growth as a result of working with Otter PR and cannot recommend them enough. It truly has been an enjoyable process from start to finish.”
Otter PR outperforms other public relations firms thanks to publicists who provide one-on-one individualized attention to every client. Ginni Saraswati, the founder and CEO of Ginni Media, describes her publicist at Otter PR as, “the best, hardest-working publicist of all time. I’ve been working with Otter PR for just under 1.5 years now,” Ginni continues. “I’ve not only enjoyed the volume of PR I’ve received, but the entire experience was made easy, seamless, and valuable because of my publicist. She is diligent in following up with hosts, publications, and outlets on my behalf, and it’s an amazing job sorting this with my calendar. I could not recommend her more.”
In addition to outstanding publicists, Otter PR provides professionals able to turn out polished coverage in any area of the media. A dedicated team of writers and editors creates content for print and online outlets. Media professionals provide training to assist clients with television, radio, and podcast interviews. Jarrett S., an anesthesiologist and esthetic medicine injector, describes Otter PR as a one-stop shop for any type of PR. “Otter PR is professional, thorough, and has a wide portfolio of services,” he says. “I highly recommend them.”
Otter PR’s team brings expertise to the table, but they don’t do the work alone. The synergy between publicists and clients is the magic behind Otter PR’s custom PR campaigns. Kelly Robinson, the founder and CEO of talent recruitment and retainment agency Panna Knows, says she and Otter PR have collaborated to land exciting opportunities. “They have done an amazing job getting us out there,” Kelly remarks. “You will get out what you put in. It’s a partnership — not a done-for-you model. The team is super helpful, motivating, and supportive.
Customer experience is vital, but in the end, a company’s reputation boils down to results. Client reviews on G2 clearly demonstrate that Otter PR is a company that delivers. Amani Wells-Onyioha, the partner and Operations Director of Sole Strategies, says a brand will not regret partnering with Otter PR: “Our publicist listened to our wants and needs, and has been excellent at finding placements that uniquely fit us. We’ve been able to raise our profile and add validity and a sense of reputation to our organization. “
After tallying the numbers and reading the reviews, it’s clear why Otter PR is G2’s pick for the Number 1 PR firm in 2022. To find out more, readers can visit Otter PR’s site for even more reviews and case studies.