There comes a time in the lives of those with an enterprising mindset when they decide to get out of their comfort zone. They find themselves coming over with the old urge to explore newer horizons. In such moments they need all the help they can get to navigate the currents of change. For one, they need the power of established brands to fuel their dreams and bring ideas to life. Olyasha Novozhylova, CEO and Founder of NotBasicBlonde, firmly believes in the power of collaboration. Here she shares three pro tips on effectively collaborating with huge brands.
Most people have no problem with coming up with wild and exciting ideas. However, when it comes to execution, they seem to throw caution to the wind and quality out the window. For Olyasha, “When big brands seek new collaborations, they look for a potential collaborator’s attention to detail. Big brands work hard and long to build a reputation. They will not compromise it by overlooking a shoddy piece of work or work ethics.”
Are you a flash in the pan? Or are you here to stay? According to Olyasha, answering these questions is paramount because “big brands are not interested in one-night wonders. They look for consistent output. Consistency is the second most important criterion in the checklist after quality. If you’re looking to get the backing of big brands, then it is wise to take time and produce a good body of work before collaborating.”
The third most important criterion in the list is novelty. When pitching an idea to big brands, it is essential to ask yourself, “what’s truly revolutionary about your idea? Big brands are interested in doing new things or doing things in a new way. In a highly networked world, collaboration is the way forward for us humans to thrive and flourish. Sharing skills, resources, and ideas is how the future will be built,” says Olyasha Nonozhylova.
Olyasha Novozhylova dons many hats, ranging from fashion blogging to children’s book writer, and now her practical tips can help you make the most of a huge collaboration!