There are more than 500 million users on TikTok. That is why business owners from across the world use TikTok to promote their businesses.
TikTok was previously known as Musically. It was made for short videos. It is now essential to use short videos in any online marketing strategy because of TikTok. Businesses use TikTok to target the younger generation, including younger Millennials and Gen Z.
TikTok is a popular social media platform because you do not have to create perfect videos. You can use your phone to record your videos and upload them to your TikTok profile.
It is, however, important to learn how to make TikTok work for your business. In this article, you will learn how you can grow your business and brand on TikTok:
Know Your Metrics
You need to make sure your content appeases TikTok’s algorithm to succeed on TikTok. Creating great content can increase your reach. Focus on metrics, such as hashtags reach, CTR, shares, comments, views, and likes.
Watch time and rewatch rate are important metrics. Focusing on these metrics can help increase your reach and build your audience. Use these metrics to create story loops. Your story loops can help increase your watch time since your viewers will want to watch more.
Capturing the attention of your viewers can help increase your watch time and rewatch rate. In addition, you can use music, add informative captions, and incorporate supportive text to boost these metrics. Boosting your metrics can get you more TikTok likes, views and followers.
Build Your Brand
It is essential to build your brand. Create high-quality videos to help you build your brand. However, you must make sure your videos engage, entertain, and educate your target audience. Experiment with different types of content to find the best content for your brand. Some videos will perform better, so create videos similar to your top-performing videos.
Create simple videos. Do not spend too much time creating your videos. Short and fun videos perform much better on TikTok. You do not need expensive equipment to create your videos. You just need good lighting and your smartphone to create your videos. Informative comedy performs better on TikTok. Speak directly to your phone camera as you give advice or tips.
Do not forget to upload behind-the-scenes videos of running your business.
Pay for Targeted Advertising
TikTok offers paid and organic advertising options to business owners. You can use these options to build your brand and grow your business on TikTok.
In-Feed Native Ads – They are the same as those ads in Instagram stories. TikTok integrates these ads with non-ad content on your feed. These ads support app downloads, website links, and other clickable features.
Brand Takeovers – Brands can use videos and images with links to their landing pages to “take over” the main feed of TikTok for the day.
Branded Lenses – They are the same as filters on Instagram Stories and Snapchat. They are 2D and 3D lenses. And they allow users to use their personal content to promote their brand.
It is easy to use paid advertising to grow your audience on the internet. It is best to diversify your online marketing platforms. Using multiple digital marketing strategies can help you beat your competition.