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How The Hype Envisions to Build Next Generation Decentralized Platform

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The Hype aims to bring customized solutions to celebrities, influencers, and public figures in their journey of social growth. More than two-thirds of the Gen Z population is present on at least one social media platform today. Their endorsement and loyalty towards a brand or an influencer largely depend on social media engagement. The Hype is a modern marketing agency that creates the right hype and growth trajectory for its star-studded clientele using multi-channel marketing. Nonetheless, even the best human effort cannot rule out the error of judgment in data sifting or strategy making. Therefore, The Hype is eyeing to build a next-gen data-driven decentralized platform to enhance accuracy and ensure a foolproof strategy for sure shot growth.

The Hype makes connecting brands, influencers, and audience data easy, so the outcome ensures a more significant audience experience and driving results. Dennylo, the Founder of The Hype, says, “We are gearing up to evolve an omnichannel audience engagement for our clients through integrated data layer protocol.” Each client is different, and so is the solution proposal curated at the Hype.  Understanding the unique client requirements, the team will deliver personalized campaigns across channels in real-time. The purpose is to reach the audience behind the message. Allowing decentralized decision-making with a direct point-to-point deal between stakeholders would ensure less hassle, more transparency, and better results.

Launching an integrated campaign across channels with speed and agility requires marketing automation. The automation will help with greater precision and accurate data-driven results and minimize any corrosion arising from human intervention. With years of experience in social media and assisting many companies in growing their social base, the Hype is now ready for management. The team is gaming up with artificial intelligence to strengthen audience management and repeat engagement.  “AI-driven analytics is going to help us unify data, personalize campaigns, and drive hyper-growth,” adds Ricardo, Co-Founder. Driving a more agile process, the Hype ecosystem is planning to launch a decentralized platform. It will ensure a synchronized peer-to-peer network among companies, brand celebrities, and professionals. Independent disposition will be necessary for fast-tracking the campaigns.

Headquartered in the Netherlands, The Hype aims to create a next-generation marketing ecosystem that drives growth across multiple channels while being cost-effective. And we wish them the best in their endeavors.

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