Jamison Ernest, Founding Partner

Blue Scorpion is far from your typical early-stage venture capital firm. Gautam Ahuja and Jamison Ernest, the co-founders and general partners of the company, place a premium on their personal values and connections with brands, using authenticity as a form of quality control.

Gautam Ahuja, Founding Partner

Using their super-user ethos and hands-on approach, Blue Scorpion offers not only financial, but brand-based conceptual and creative value to each company in their rapidly growing yet selective portfolio.

Since its inception in 2015, Ahuja and Ernest have been the force behind some of your favorite brands such as Van Leeuwen, the trendy artisan and vegan ice cream brand, Quip, the first subscription based oral hygiene company, Thursday Boots, the fast growing online footwear brand, and Back to the Roots, a brand designed to increase awareness about the origin and relationship with food.

For each of these companies, Ahuja and Ernest became users and patrons of their products, promoting them with genuine loyalty to their brand. “We have to be passionate about the product or else we can’t honestly tell people to use it,” says Ernest.

You’d be surprised how many VCs I’ve talked to who have never used the product,” notes Ahuja. “It’s amazing; sometimes they don’t even know about the product, they just see numbers.” For instance, Ernest would hangrily stalk the streets of SoHo looking for a fix of Van Leeuwen ice cream when the company was just starting out as a word-of-mouth food truck.

With the help of Blue Scorpion, Van Leeuwen now boasts 37 locations with 20 new stores opening by next year. They’re currently carried in most major supermarkets, including Walmart, expanding the brand from its brick and mortar locations.


1294 posts

About author
DN News Desk is the editorial wing of Digital Nod, an award-winning digital PR & marketing agency. Committed to delivering timely and insightful news coverage of global events, DN News Desk's team of seasoned journalists and editors ensures that readers are well-informed about the latest developments across various domains. With a finger on the pulse of current affairs, DN News Desk strives to provide accurate, balanced, and thought-provoking articles that shed light on the ever-evolving global landscape. From breaking news to in-depth features, DN News Desk's contributions aim to empower readers with knowledge and perspectives that matter.
Related posts

Toronto Business Mogul Jeff Nourse’s Key Advice for Aspiring Entrepreneurs

2 Mins read
Jeff Nourse, a serial entrepreneur who revolutionized the automotive paint and body shop distribution industry before successfully pivoting to the medical spa…

Ukraine: Wartime Opportunities for US Business

14 Mins read
Maksym Harbuz, MS, CEO and Managing Director Marimax LLC (Boston, USA)  The bloody war in Ukraine is something that worries everybody now….

Unpacking the Significance of Proper Software Capitalization Under GAAP: An Indispensable Necessity for Modern Businesses

4 Mins read
In the increasingly digitized business landscape, companies of all sizes invest significant amounts in software acquisition and development. While the technological advantages…