Instagram continues to grow fast. It is one of the most downloaded apps today and the 4th most used social media platform, ranking above TikTok. Instagram has over 1.3B monthly users, while TikTok has 1B. These numbers give your brand access to a seemingly endless pool of potential customers, making the platform important for success. But how do you increase your followers to reach a much wider audience and boost sales? We spoke with celebrated Instagram growth expert Adi Ankonina, who shares her five best Instagram growth strategies.
Adi has been helping businesses grow their Instagram presence for the past five years. She has worked with many leading brands and personalities, guiding them on how to increase their follower count and engagement on the platform. Her approach and strategies have earned her the name Doctor Jarvee.
Adi has been using DRJarvee for the last two years to grow her clients’ social media presence bigger, faster, and better. She has also been training others to solve issues on their accounts and outsmart Instagram’s algorithms to reach their target audiences.
According to Adi, Instagram is the most solid and easiest platform as far as putting out short-form content goes, and given people have a low attention span, it is one of the best ways to get your message across to your audience. Instagram has also made many upgrades in the last 10+ years. For instance, it allows businesses to make sales directly from their profiles. It has also diversified the content type, giving users more power and freedom.
These are 5 Instagram growth strategies, according to Adi Ankonina:
- Utilize Hashtags
Hashtags will help you expand your reach and increase the chances of your content being seen. Adi explains that using a trending hashtag assists you in improving engagement, as your post will appear on the page for that hashtag.
- Post Quality Content
Instagram has millions of accounts, and to get people who don’t know about your brand to see your message, you need content that appeals to them. Adi recommends taking excellent, clear pictures and videos, especially as the platform is mainly a photo-sharing app. She adds the importance of consistency and posting regularly.
- Engage with Your Audience
Responding to comments and messages and taking the time to like and comment on other people’s posts is one of the best ways to increase your organic growth on Instagram and even build trust.
Adi cautions against turning off your comment section, especially for business accounts. This will hurt your brand, as potential customers will have difficulty trusting your services or products.
- Leverage Influencer Marketing
While influencers are on every platform, Instagram is home to the most popular and active influencers, giving you leverage. You can partner with them to place your brand and products in front of millions. Micro-influencers can also help you reach a niche market.
Lastly, Adi recommends collaborating with other brands to cross-promote each other’s content. You can do campaigns together or hold live sessions.