Why is SEO important for your Business?

3 Mins read

What would you do if you had to isolate all the metal pieces from a pile of scrap? Use a magnet, right! Though the internet is a huge traffic source, it is vital to draw in target traffic to your website for growth. 

Search Engine Optimisation or SEO is that magnet that can attract your desired traffic organically when planned strategically. 

SEO helps bring in target traffic and enables you to grow organically, saving you some money. It includes a set of practices applied to the website to promote the brand’s site to the first page of the Google search results and, eventually, to the top three results of relevant searches over the months of continued SEO brand practices. This will cumulatively result in increased traffic of the target audience to the site increasing the chances of lead conversions. 

Role of SEO in Branding

A brand is not merely an identity but also a unique representation of your product or service. Reaching a large mass target audience is essential to convert a mere identity to a brand recognised by many. The two common ways to drive the desired traffic are inbound and outbound methods. 

Outbound methods are messages, cold emails, paid advertisements, etc., given out by the company to drive target traffic. On the other hand, inbound methods involve organic growth by optimising the website and other social platforms. 

Of the two, the inbound method proves to be a long-lasting, effective, and pocket-friendly way of growth. SEO plays a crucial role in this method through effective content strategy, improving user experience, good placement of relevant links, and many more ways.

Google promotes user-friendly results, and SEO aims to make the website one. The goal of SEO involves making the website reachable and accessible by making it more usable and attractive. A simple SEO modification like making your site accessible through both desktop and mobile can increase the reach considerably. 

Recent studies show that many people become aware of a brand through search results. When they search for a product or service, Google posts relevant results to satisfy users’ demands. So, standing out in one of the top results is half the work done.

Role of SEO in Marketing

An ideal marketing method increases the brand reach and eventually leads to growth. SEO fulfils this important criterion. It increases the reachability of the website to a maximum number of the target audience. 

Google is one of the most used search engines, and it continuously works towards bringing the most relevant results to its users. SEO involves optimising the website according to Google’s preferences to improve the ranking on the search results page.

This optimisation increases the chances of the users clicking on your site’s link as they search online for products or services that your brand sells specifically. 

Using SEO as an aid in marketing improves both the quality and quantity of traffic to your website. For example, if you are a fruit seller with apples being your bestseller, there is no point in traffic searching for an Apple phone landing on your website. 

SEO ensures that the website becomes visible only to those with relevant searches. The search engine has bots or spiders that crawl through websites to connect the links and produce the best results. SEO helps improve this crawl ability, thereby increasing the quantity of relevant traffic.

SEO as a service by DigitalzPro Media & Technologies

Digitalzpro is the best SEO agency in Faridabad that has helped many brands grow their business from scratch. With ideal planning and strategy, which involves content creation, appropriate placement of keywords, complete optimisation of the site, the agency has produced great organic growth results for its clients’ websites.

The SEO service offered by Digitalzpro is at a very affordable price compared to the Google ad services, which charges for every click. Additionally to being cost-effective, it produces better results in the long run. The brand is organically promoted, gaining the trust of the search engines (Google, Yahoo, Bing, etc.) through relevant content and increased usability. 

A search engine is a potent tool to make or mar your business in this digital era. SEO makes it possible to develop a solid brand presence and reach, which will help you in the long run. So, if you’ve been thinking about taking up SEO, now’s the time to act on it to grow your business.

For more details, Contact Us.

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