The internet and social media, in particular, have changed the face of marketing. In its essence, it continues to remain the same, that is, reaching out to as many people as possible. However, never before in the history of advertising was a brand able to reach the world at large at the click of a button. Add influencer marketing to the mix, which takes this new form of marketing up a notch. Leading names, such as LA-based digital marketing agency Runway Influence, are tapping into the potential of influencer marketing. With its intense research and statistics-driven brand activity, it can now help your brand reach new pinnacles of success.
If you are new to the idea, here’s the concept of influencer marketing in a nutshell. It’s the art of partnering a popular social media influencer with a brand so that the product can expand its reach. Simple, yet not quite. Especially if you wish your brand to be talked about by the likes of Candice Swanepoel, Sara Sampaio, Alessandra Ambrosio, and Emily DiDonato, to name a few. However, if you choose Runway Influence as your digital marketing agency, you can work with all these names and more.
Talking about the power of influencer marketing, the team at Runway Influence says, “According to data-mining statistics, 86% of consumers bank on advice shared by influencers of their choice, 75% of marketers are already engaging with influencers to promote their brands, especially because your product is likely to be seen 2.4 times more when the right influencer promotes it. The reason for that is authenticity. Customers trust the influencers they follow to give them genuinely good ideas and suggestions. This also makes influencers cautious about who to partner with and who to promote. At Runway Influence, that’s our forte. We have data-driven insights on the personality and voice of every model who we collaborate with.”
In short, this in-depth knowledge allows Runway Influence to find the perfect face for its clients. By partnering with Runway Influence, not only do you save time, but you can also rest assured that your brand is going to go places with the right influencer.