Over the past decade, Public Relations (PR) has moved beyond printed newspapers and magazines, even though traditional printed media still plays a significant role. Consumers are increasingly searching online for information about different services and products. It implies that you will be able to reach more consumers with your brand if you are well positioned in online media. In this regard, you can always consult someone who knows the ins and outs of this field like Sarita Pittman. Her expertise in mentoring and business leadership makes her an effective and insightful business and life coach. She successfully assists people in achieving their goals thanks to her solid academic and professional background.
Making Your Brand Known
Sarita says decision makers don’t just look online for service providers, but also conduct online research to find out more about the companies they might work with. Your credibility is enhanced and both the quantity and quality of leads are improved when your business is featured in online publications and has a strong presence on social media. Sarita’s online PR services help extend the reach of your company by allowing others to share your news and content with their own audiences, including journalists, customers, bloggers, and influencers. Syndication of online media content on social media also provides an excellent way to tap into and leverage other influential social accounts’ followings.
Sarita holds the prestigious titles of Board Certified Master Coach, Holistic Healthcare Practitioner, and Certified Trichologist. Moreover, she will soon be awarded a doctorate in Natural Medicine and Nutritional Sciences. As a graduate of Cornell University, she hopes to add more accomplishments to her resume in the upcoming years. She is extremely proud of what she has accomplished as the founder of Atiras International Coaching Academy.
Lead Generation and Brand Growth
Sarita believes that companies without an effective lead generation strategy are sitting ducks. To grow your business and earn some revenue, you need to take into account a target audience that could potentially be interested in the services or products you are selling. There will be no sales leads for you to pursue in the beginning. But you have to start from zero.
Why Lead Generation
How important are leads? Well, to say the least, you can’t maximize growth or revenue without them. Leads are crucial for gaining visibility, credibility, trust, and interest from your targeted audience. It helps drive traffic from an interested audience. Ultimately, this leads to high-value customers. Your company generates more revenue as a result. Using the right lead generation strategies, you can expand your business and customer retention time considerably.
Besides web design, ghostwriting, and planning signature events, Sarita also creates high-ranking digital products, manages marketing campaigns, and helps her clients improve their SEO. She has earned a lot of goodwill through her ability to design thought-provoking and genuine marketing messages. Aside from booking high-level interviews for her clients, she also puts her clients years ahead of their rivals in the industry.
Building a Community
The use of social media helps people stay connected even during periods of lockdown, which includes businesses keeping their clients informed through the use of social media. According to Sarita, even if it seems like a challenging time to market your business, it is vital to maintain your connections with your online audience. As a result, she says you’ll be in a strong position to remarket to your customer base when everything falls back to normal. You can also use social media to communicate with your audience if you are trading anything or providing any service during this time.
Supporting Your SEO
Online PR is a great way to improve the Search Engine Optimization (SEO) of your website, since search engines place a high value on high-quality external links. A link back to your website will often accompany online PR coverage, such as in online trade magazines, which boosts your ranking in search results.
Evolving With Time
You likely targeted a specific segment of the population when you started your business. Do you need to focus only on that sector? The purpose of lead generation, according to Sarita, is to learn about your prospects. There’s a possibility that your marketing campaigns aren’t targeting the correct companies and the right market sectors. You can add these trends when you use lead generation. With Sarita Pittman, you can expand into markets that you wouldn’t otherwise be able to reach.
Importance of Quality Content
Sarita has always considered creating content and communicating effectively an integral part of lead generation. Quality content must be written and social interactions must be initiated. In her opinion, sharing valuable content with your target audience will help you become a thought leader in your field. As a result, your brand builds a community of professionals who follow it and like it. Some of them will become customers, and others will become brand advocates. Wouldn’t it be great to have more of both?
The content of Sarita’s writings is infused with the experiences of those who have struggled to find fulfillment in life. She teaches people to maintain morals and ethics regardless of their success in life. Many big names in the industry have worked with her, including Estée Lauder, Premier Orlando, Wella, and many more.
Pro Tip To convince prospects to become customers, Sarita says, social proof is everything. A testimonial from a past client is the best form of it. Even when you have a great product or service, you don’t always get these automatically. Therefore, getting testimonials and reviews from your customers pays off (literally), even if you have to request them. Your marketing collateral such as your website, emails, videos, social media posts, and infographics can incorporate such content.