Starting up in Ghana is not on a silver platter; the question about new ideas often arises whiles building a creative brand for yourself or for a company you work for or represent. It takes time and energy to think ‘out of the box’ and not everyone can be termed Creative. Creative Entrepreneurs are unique individuals who think differently. These individuals come from diverse backgrounds, start at different ages, bring their own set of skills to the table, possess unique perspectives based on their life experiences and have unique ways of doing things.
The characteristics of creative entrepreneurs and superheroes in the movies we watch are similar: motivation, passion, vision, confidence, and the ability to make good decisions for brands and their firms they work for. The world needs creative entrepreneurs, but they don’t have superpowers but they have their stories, their challenges and tendency not to give up.
Here is our List of the most promising creative entrepreneurs in Ghana or Ghanaians to watch in 2022.
Aisha Ayensu – Founder & Creative Director of Christie Brown
Aisha Ayensu is a Ghanaian award-winning fashion designer who is known to have designed outfits and stage costumes for Beyonce, Genevieve Nnaji, Jackie Appiah and Sandra “Alexandrina” Don-Arthur She is the founder and Creative Director of Christie Brown, a Ghanaian fashion house. Named after another inspiring female, Aisha’s grandmother, the brand represents a taste of true neo-African culture in a chic modern and classic style. Aisha holds a Bachelor of Arts in Psychology from the University of Ghana, Legon, and embarked on the journey to creating the brand in her final year.
In 2009, Aisha earned the title of Emerging Designer of the Year at the Arise Africa Fashion Week in South Africa and the chance to show her collection as the only Ghanaian label in the Arise L’Afrique-a-Porter at Paris Fashion Week in 2010. She was listed as one of Forbes’ Most Promising Entrepreneurs in 2016. She also won the African Designer of the Year at the Glitz Style Awards two consecutive times: 2018 and 2019.
She has also represented the Ghanaian fashion industry at the Africa Economic Forum hosted by Columbia University on the “African Fashion Going Global” panel as a respected voice in business. Aisha served as a Global Shaper of The World Economic Forum, under the Accra Hub and is an IVLP alumnus under the U.S State Department.
Abrima Erwiah – Founder of Studio One Eighty Nine
With 15 years of vast experience in the fashion industry, designer Abrima Erwiah has set up her global fashion knowledge to contribute and give meaning to Africa’s sustainable fashion industry. Having worked as a worldwide marketing and communication director for Bottega Veneta, Abrima’s career took a new path in 2011 when she launched the Fashion Rising collection to create awareness on violence against women. A journey that gave birth to a new mission led to the establishment of Studio One Eighty Nine in 213. She collaborated with actress Rosario Dawson, creating economic opportunities for artisans with the human hand playing a central role, offering empowerment and educational opportunities in Ghana. Abrima has partnered with prominent global fashion players to activate her social brand, varying from retail partners such as Opening ceremony to collaborations with Ethical fashion initiative. The social designer is working to push new opportunities for young talent and create jobs in order to have an impact on people’s lives. In 2015, she was amongst the many amazing talents that took part in the Vogue experience in Dubai.
Nana Kofi Asihene – Founder of Nana Asihene Design Studio.
He is an award winning Director, Creative Consultant and Film maker and Entrepreneur. With Over 100 music videos and 20 commercials shot, he has built a personal visual language that seeks to address the issues and spark inquest by using metaphoric relationships. He draws from his experience in photography, design, fashion, fine art and builds a eclectic approach to his work. He is the lead creative at NKACC, curator at The Pollenation Network, and Head designer at Nana Asihene Design Studio. He has worked with several musical genres and artists including Sarkodie, Stonebwoy, Kwabena Kwabena, R2Bees, Mr Eazi, Ayigbe Edem, Ice Prince, Pappy Kojo, and many others.
Elroy Salam – Founder & Creative Director at Elroy Multimedia
Elroy Salam is a self-taught editorial and conceptual photographer based in Ghana, West Africa. His passion for photography grew in August 2015, exploring various mediums of photography trying to find himself and preferred niche. Salam, the third of four children and the only boy, started photography as a form of escape from the real world whichreflects in his introverted personality.
Elroy has also gained experience as a lifestyle and commercial photographer working with brands such as Aqua Safari Resort, Skybar 25, Absa Bank, Ghana Interbank Payment & Settlement Systems Limited, Ibis Styles Hotel, Yolo Experiences Limited, among others. His photo-series Mahogany was featured in Canadian print magazine MOB JOURNAL. He has also been featured on other online platforms like CNN travel, wiriko.org, afriquette, pulseghana.com, fashionghana.com, thisisaccra.com, among others. He was awarded Best Photographer in the Fashion and Lifestyle Awards 2017 and won two nominations in Ghana Tertiary Awards & Tertiary fashion awards.
Samuel Kwame Boadu – Founder at SamBoad Business Group Limited
To be in the spotlight of the Digital Marketing field, one needs to first clearly understand and showcase their USP. That is His Unique Selling Point. Samuel Kwame Boadu with his Creative Team, SamBoad Media Consult, department of SamBoad Business Group Limited has helped in providing brands with Graphic Designs, Photography & Videography , Social Media Management, General Prints, Public Relations Services, Digital Marketing Consultancy and Creative Business Consultation. But, it’s more than just being profitable when one notices how Samuel Kwame Boadu with the SamBoad Media Consult Team, is actually helping major brands to boost their sales even during the pandemic. Samuel Kwame Boadu was recently featured on Yahoo News, Thrive Global, Yahoo Lifestyle, Citi News, Ghana Web, B&FT, Legit Nigeria and other major news platforms works with corporate training, business strategies, custom workshops, business branding, social selling, brand development and personal branding.
Samuel Kwame Boadu is a recipient of the Bizz 2020 awards by World Confederation of Businesses, Business Excellence Certificate organized in Texas, USA. Samuel Kwame Boadu was also nominated as Entrepreneur of the Year by Young Achievers Awards, Hall of Team Awards and 40 under 40 awards just to mention few.
Richmond Ekow Barnes – Founder of WB Group
Ekow started his career at Strategic Communications Africa (Stratcomm Africa) as a PR Intern a role he held for 4 years and 6 months. He later became a Fashion consultant at Will & Barnes, a fashion consultancy in Accra for a period of 2 years. He has also worked as a model for some fashion brands.
Ekow has over 20 publications from different magazines and editorials across continents. He has worked on numerous projects involving brands like Facebook, Burberry, Emirates Airlines, Mercedes Benz, Essence, Glamour Magazine, Uber and any more. He recently started his company WB Group , which has a creative agency as a subsidiary that has worked with brands like the worldwide Dazed Magazine, Emirates, Audiomack, CNN, GQ and a lot more under his belt, it is more than safe to say Richmond Ekow Barnes has, and effortlessly continues, to take Ghana to the world, and the thrill of it all is, this is only the beginning.