Every business starts with a detailed blueprint of its expected growth and success in the space it steps into. Mini.Katana was established in 2021, and a specific development and expansion map was drawn. However, following its quick and massive success, it has had to make more space on its expansion map to include more parts of the country. Mini.Katana is now working on a massive expansion across the US.
Headquartered in Los Angeles, Mini.Katana was founded by Isaac Medeiros, an entrepreneur who quit his job to start this venture. Within a year of operation, the company has grown into a team of 17 employees, along with a massive social media following. Its primary product is katanas, which has made it extremely popular and enabled it to branch out into new products such as letter openers.
Mini.Katana has over one million followers on TikTok and attracts a lot of engagement for its katana-related content. Its high-quality katanas have put it on the national map, making it a sought-after company across the country. This is why Mini.Katana is working on expansion plans to meet the growing demand. Its growth on social media platforms has been purely organic and driven mainly by its high quality and stylish swords and people’s love for katanas. The brand also boasts stellar customer service, a virtue that makes customers come back with repeat business and refer their friends and family.
With the expansion plans underway, Mini.Katana plans to continue delivering the best quality katanas and its range of other products to people across America. Setting up shops in new locations will make its products more accessible, further accelerating its growth.
Mini.Katana is a perfect example of leveraging available resources to grow your business. The company has gained massive popularity without ever paying for ads. It is indeed a proof that organic growth is possible with the right strategies in place.