Meet Chris Gerbig Co-founder of Pink Lily

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Chris Gerbig is the co-founder and president of Pink Lily, a highly successful e-commerce company that has become one of the fastest-growing online retailers of women’s clothing in the United States.

Chris and his wife Tori founded Pink Lily as a side hustle while they both worked corporate jobs. It initially started as a Facebook group selling limited quantities of women’s clothing and accessories. However, since day one, they’ve focused on bringing fashion, positivity, and community to customers. After realizing its growth potential, the Gerbigs officially launched Pink Lily on January 1, 2014, with a modest goal of $50K in sales for the first year. However, they surpassed that goal in just four months, and by the end of the year, the business had grown to $4M in sales.

A significant player in the e-commerce industry, Pink Lily currently employs over 300 people and ships out over 10,000 packages per day. The couple credits their success to Chris’s leadership and business acumen and Tori’s customer-centric approach. The company has experienced tremendous growth since its launch and was last valued at over $100M in 2022.


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