Everyone dreams of being a successful entrepreneur, but few people manage to achieve it. Now, seven-figure e-commerce entrepreneur Reco Jefferson shares his mantra to help others achieve the success they aspire.
As Jefferson runs several successful businesses and works as a business consultant to help others achieve their goals, he is well-qualified to provide this advice. Creating successful businesses has become a passion for Jefferson. “I love growing businesses and helping out people in my community,” he says.
Jefferson explains his approach to measuring entrepreneurial success. “Success isn’t necessarily financial,” he explains. “If you wake up in the morning, and you’re proud of what you’ve accomplished, then you’re successful.”
For Reco Jefferson, the key to obtaining that success is a combination of innovation, dedication, and commitment. He outlines that the ability to work with others helps significantly with innovation. When asked what he loves most about working with others, he said, “Having the opportunity to get with other creative minds and see their unique perspective and how they solve problems.”
As far as dedication and commitment go, creating patterns is important for entrepreneurial success. Jefferson explains, “You have to show up every single day. Forming good, small habits will lend to large ones in the future. Habits lead to structure that will enable you to build businesses.”
He also has some expert advice regarding the dedication and commitment to overcome challenges. “Don’t listen to the naysayers. Everyone has an opinion about what you can become, and they’re usually wrong. If you’re truly putting in the work every single day, then the results will come.”
All of this advice from Reco Jefferson comes from his own success. To this day, he says the most rewarding part of his job is the knowledge that he grew up poor but used the above skills to “build a seven-figure business.” Although Jefferson was born in Mississippi, he spent his teenage years in Jersey.
Before his entrepreneurial success, Jefferson served in the Air Force and then worked as a software engineer. He used life lessons to help him in his new business. “I have the experience from both sides. When talking to clients, I can understand their pain points and frustration better,” he explains.
Reco Jefferson’s mantra for entrepreneurial success has delivered results for him. Now, he hopes to help others achieve the same results via business consulting. He intends to focus more on online coaching and mentoring others to achieve the same results.