Business

From online to in-store in 2 months: Bodyshape Wears opens store in Mall of America

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What started out as a hobby turned into a full-time venture for the founders behind Bodyshape Wears. In just two months since their store’s inception, the board has now signed a lease agreement with Mall of America.

Bodyshape Wears was built on an online store selling women’s clothing and shapewear. A store fully dedicated to guide women back into their true selves, wearing the dresses that they thought they’d never fit back into.

Photo credit: Bodyshape Wears (Facebook)

With a revolutionary design, manufactured in the United Kingdom, Bodyshape Wears started off strong in a niche dominated by the giants. 

– We have a team who has been working non stop to bring us to where we are today, and we couldn’t be more proud of them. Their consistent hard work and dedication to making BSW a success is the recipe for how we got here, a spokesperson for the brand states.

The team teases their client base with a new collection dropping on opening day.

– Simultaneously as the store planning was going on, we developed a brand new collection of shapewear that we’re excited to release on opening day. Until then, I guess you’ll have to be patient, the spokesperson adds.

With the global coronavirus pandemic, interest in online shopping has never been this high. H&M reports a substantial increase in online orders since March 2020, adding that they don’t see a drop in the online shopping activity.

FOX’s fashion retail experts state that online shopping has been an eye-opener to those who never thought they’d be purchasing anything online. Skip going to the store, get your products delivered to your doorstep, and retain your rights as a consumer with return and refund policies still in place.

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