RRK Fish Stall, Chennai’s largest fish retailer with branches spread across the city, recently announced the launch of its mobile app under the brand name ‘Freshma’, which is set to go live in Upcoming Month. With its company-owned branches and warehouses strategically spread across the city, the app promises delivery of ‘Fresh’ and ‘Non-frozen’ fish across the city within one hour through its robust network.
RRK, now a market leader in Chennai in Fish Retail with a monthly footfall of over 25000 clientele and branches spread across the city, had its humble beginnings in 2016 with its first retail shop at Tambaram. Today the brand ‘RRK’ retails over 30 to 35 tons of fresh fish every month in Chennai. With its strategic sourcing and quality control mechanism, RRK has earned the reputation and respect of its clientele. Over the years, the company has perfected its procurement, logistics, operations, and quality control measures to the extent that it has pushed quality complaints from its customers to a near zero.
Rajesh, the Managing Partner of RRK Fish Stall, further added, ‘Ever since the beginning of COVID we felt the need to extend our reach online. Over the last one year we have been ramping up our operational capability by opening up of new stores and warehouses at strategic locations across the city so that we can deliver across the city within an hour. We have tied up with leading app developers in India to get our app “Freshma” up and running, we expect to officially inaugurate the same in the month of March. Today we have several apps in the city claiming to sell ‘Fresh’ fish but end up retailing only frozen fish, which is not preferred by most consumers. Through our robust logistic network and quality control procedures, our app is probably Chennai’s only app that retails truly fresh and non-frozen fish of the highest quality, which we believe will be the significant differentiator and a game-changer.
He also added, ‘We have big plans for the upcoming months, we have planned to open company-owned retail stores across all cities and towns in Tamil Nadu and Kerala by the end of 2022, apart from which we are also in the process of establishing a robust franchise model for rapid growth across these regions. We also look to replicate our successful Chennai model across other cities and towns.