Arash barmaan – Founder of Boos

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Find love your own way, with Boos:

With changing times comes changing perspectives to love. Gone are the days where you could only marry people from your own caste or could only be eligible for a good marriage life if you are traditionally successful. People who still hang on to these notions are considered old fashioned and too conservative to live in this quickly transforming world. One such app which is challenging these norms and bringing a new way of living and loving to such communities is Boos, a Persian-Jewish dating app.

Boos is an initiative by Boos Co. the founder and CEO of which is Arash Barmaan. Arash Barmaan comes from middle Eastern descent and says that even as a child he had always been made familiar with the concept of arranged marriage and was supposed to conform to the stereotype of being a doctor, lawyer or engineer.

Boos as an app is designed to specifically target Persian and Jewish cultures as these are the ones where arranged marriages are still common. “Families expect both parties to bring a certain pedigree to the union. If you don’t have one of those careers which are considered traditionally fulfilling and you come from a conservative background it can cause serious delay in marriage and even in a relationship outside of it because parents want you to always get that social validation and prestige.”, says Arash Barmaan.

Arash Barmaan had to face these problems first-hand when he found himself least interested in any of the career paths his family pictures for him. At first, he was interested in playing professional basketball but then as he learnt more about himself and his abilities Arash Barmaan found himself gravitating towards becoming an internet entrepreneur. With his expertise in the field Arash Barmaan started up his own company which will soon launch the Boos app on the 30th of December this year for both IOS and Android. Boos is going to be the world’s first Persian-Jewish dating app and is for people who want to pursue another career path as well as a fulfilling love life without having to compromise on either. “You should choose to do whatever you want to do professionally but just make sure that it makes you happy and that you can go on to have a happy personal life as well.”, Arash Barmaan says.

Keeping in line with its goal of normalising dating and marriage without the traditional societal constraints and expectations Boos Co. is also announcing the release of Poly, an app for polyamorous dating. It is no surprise at least for anyone who is keeping up with the times that polyamorous relationships are gradually becoming more commonplace with many realising that it is not taboo. “The number of people practising ethical polyamory in the United States is growing year after year. Poly will allow people to find multiple open-minded people, as well as become a third, fourth, or fifth partner in an existing polyamorous relationship.”


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